Unit code: HBM272
|Credit points||12.5 Credit Points|
|Contact hours||3 Hours per Week|
|Prerequisites||HBM110 The Marketing Concept and HIT1401/HIT1025/HET113 The Internet and World Wide Web 1|
This unit belongs to the pre-2009 Bachelor of Business program. Its content is deemed equivalent to, and will be delivered under unit code and title of, HBM228N Digital and Direct Marketing. Please follow the link for more information on unit content.
Students enrolled in a pre-2009 Bachelor of Business program must follow the pre-2009 structure. Although undertaking this unit under the new code and title the pre-2009 unit code and title will still appear on their academic transcript and they must fulfil the prerequisite and corequisite requirements outlined above.