Typography for Screen and Motion
Unit code: HDMMD221
|Credit points||12.5 Credit Points|
|Contact hours||36 Hours per Semester|
Aims and objectives
- Demonstrate a knowledge of typographers and type design in screen and print contexts;
- Use typographic design and motion to explore meaning and mood in the screen environment;
- Investigate and apply consistent navigation and information hierarchies in the electronic screen environment for real world contexts;
- Apply knowledge of relevant industry standards and information management in a screen environment;
- Work independently to demonstrate through workbooks a range of conceptual typographical, motion and navigation solutions;
- Articulate project work visually and verbally.
Assessable projects in this unit are to be delivered through individual presentations of project work and as design outcomes. Students are expected to participate in presentations in order to demonstrate ability to articulate project work in visual and verbal forms.
Project 1 : design concept and production (50%)
Project 2 : design concept and production (50%)
Generic skills outcomes
- Are capable in their chosen professional, vocational or study areas;
- Are adaptable and manage change;
- Are aware of local, international and historical environment in which they will be contributing.
- History of typography, particularly the roman alphabet;
- Typographic principles including: kerning, tracking, leading, hyphenation, grid structure, line length etc;
- Readability and legibility of typographic displays;
- Historical development of screen navigation principles;
- Contemporary standards for screen-based text displays;
- Application and meaning of typography in a screen context;
- Methods of concept development of motion, colour and typographic design for the screen.
• Reading selected online reserve articles about typographers, typographic form and structure;
• Investigating motion graphic pieces and reviews;
• Class-based design activities and project work;
• Online discussions;
• Peer and lecturer consultations and discussions;
Students should investigate and ensure that they understand the relevant industry standards, and keep a reflective journal that includes text and visual information.
Bringhurst, R 2005, The Elements of Typographic Style, Point Roberts, WA, Hartley Marks
Jury, D 2006, What is Typography? Mies, RotoVision.
Jury, D 2002, About face: Reviving the Rules of Typography, Hove, RotoVision
Kane, J 2002, A Type Primer, London, Lawrence King.
Meyer, T & C 2002, Creating motion graphics with After effects, San Francisco, CMP Books.
Meyer, T & C 2004, After Effects in production: a companion for creating motion graphics, San Francisco, CMP Books.
Ziegler, K 2002, Motion graphics: film + tv, New York, Watson-Guptill.