The Marketing Concept
Unit code: HBM110
|Credit points||12.5 Credit Points|
|Duration||One teaching period|
|Contact hours||3 Hours per Week|
This unit belongs to the pre-2009 Bachelor of Business program. Its content is deemed equivalent to, and will be delivered under unit code and title of, HBM110N Fundamentals of Marketing. Please follow the link for more information on unit content.