The Business Model and Plan
Unit code: HEI781
| Credit points | 12.5 Credit Points |
| Duration | One Teaching Period |
| Contact hours | 36 hours |
| Campus | Hawthorn |
| Prerequisites | HEI621 New Venture Financial Management, HEI631 New Venture Marketing and HEI691 Opportunity Evaluation |
| Corequisites | Nil |
Aims and objectives
The Business Model and Plan builds on the skills learned in Opportunity Evaluation and the other Stage 1 MEI units. Whereas the focus of Opportunity Evaluation is on determining the viability of an idea as a potential business, The Business Model and Plan focuses on the detailed planning that is required to establish a new business and the communication of that planning to obtain the resources required to establish the business. This unit forms part of stage 2 of the MEI, planning and managing rapid growth.
After successfully completing this unit students should be able to:
After successfully completing this unit students should be able to:
- design a business planning process that will undertake strategic planning, market research, operations research, business costing and identification of funding options
- develop an integrated plan to start a new business
- identify and analyse the inherent risks of a business plan
- identify potential sources of funding for a new business
- develop an effective strategy for accessing the required funding
- prepare a high quality business plan and develop and implement a communication strategy for a business plan
Teaching methods
A range of teaching methods will be used in this unit: lectures, group exercises, individual and group assignments enable the participants to apply and test the concepts and skills acquired during the program.The teaching methodology emphasises both individual and group forms of learning. Group work is highly valued, as it is a reflection of the way in which most entrepreneurial leaders and managers work in the current business environment.
Assessment
Participation (in class graded activity) 15-25%Individual project and presentation 25-35%
Group project and presentation 45-55%
Generic skills outcomes
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne University of Technology a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes.
Within this context it is the intent of unit HEI791 The Business Model and Plan that students develop the following key generic skills:
Within this context it is the intent of unit HEI791 The Business Model and Plan that students develop the following key generic skills:
- Leadership skills
- Teamwork skills
- Analysis skills
- Problem solving skills
- Communication skills
- Ability to tackle unfamiliar problems
- Ability to work independently
Content
- Business Planning Process &Role of Business Plan
- Structure of Business Plan
- Implementation of Strategy
- Business Models & Value Logics
- Managing for Growth
- Asset Management & Intellectual Property
- The Marketing Plan & Business Metrics
- The Operating Plan
- Business Establishment and Start-Up
- Cost Estimating, Sources of Finance & Negotiating Finance
- The Management Team
- Exiting a Business
- Integration of Functional Plans & The Executive Summary
- Communication Strategies
