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Regulatory Environment and Business Practice in Air Transport

Unit code: HES6623

Credit points12.5 Credit Points
Duration1 Semester
Contact hoursEquivalent to 4 contact hours per week
CampusOff-Campus
PrerequisitesNil
CorequisitesNil

Aims and objectives

The student should complete the unit with a good understanding of the factors affecting the economic regulation and deregulation of international air transport, including passenger carriage, air cargo and airports.

The development of Air Service Agreements as a mechanism to manage bilateral trade in air commerce and the implementation of these agreements in conjunction with other mechanisms such as Alliances and Code Sharing are covered comprehensively.

The marketing of the airline product within the constraints of alliances and code sharing agreements, which may, in themselves, be in conflict, is important to the final product image and delivery.  The tools and practices used by airlines to maximize the benefits, while preserving and individual identity, are explored in depth.

Teaching methods

Distance education

Assessment

Continuous assessment

Generic skills outcomes

At the completion of this unit, students should exhibit the following graduate attributes:
  • are capable in their chosen professional, vocational or study areas
  • operate effectively and ethically in work and community situations
  • are adaptable and manage change
  • are entrepreneurial in contributing to innovation and development within their business, workplace or community
  • are aware of environments in which they will be contributing

Content

The topics to be studied in detail will be drawn from the folowing:
  • International conventions
  • National legislation
  • Air Service Agreement
  • Alliances
  • Code Sharing Agreements
  • Marketing strategies
  • Computer systems

Text books

To be advised

References

To be supplied with study materials