Product Communication
Unit code: HD3D004
| Credit points | 12.5 Credit Points |
| Duration | 1 Semester |
| Contact hours | 48 Hours per Semester |
| Campus | Prahran |
Related course(s)
A unit of study in the Bachelor of Design (Industrial Design) and Bachelor of Design (Industrial Design)
Aims and objectives
This unit aims to introduce fundamental drawing and rendering skills to facilitate the development and presentation of design ideas. A range of visualisation skills particularly suited to concept generation and refinement stages of the design process will be explored covering perspective drawing, freehand sketching, orthographic drawing, quick rendering techniques, exploded views and drawing techniques for constructing complex forms. Media used will include colored pencils, fineliners, markers and templates.
The unit also aims to introduce basic drafting conventions and product detailing used to specify the manufacture and assembly of products. Skills in 3D CAD modelling will enable the generation of 2D engineering drawings of product components and fully assembled products in accordance with AS 1100. Students will be introduced to basic 3D modelling and the role and importance of CAD software in design development, product detailing and engineering processes.
At the completion of this unit students should be able to:
- Construct and communicate design intent through orthographic projection and its variations using appropriate protocols
- Create accurate freehand drawings of various objects and products in perspective, orthographic projection, technical layout and exploded perspective
- Create freehand line drawings that accurately depict colour, shape and form
- Create 2D and 3D renderings, demonstrating use of highlight, shadows, hues and colour saturation to depict form, predominantly through marker and pastel application
- Use the principles of basic engineering drawing conventions in accordance with AS1100
- Create fully dimensioned sectional and assembly technical drawings of a product component
- Understand CAD conventions to competently generate 2D CAD outputs
- Interpret existing CAD data
- Create a basic solid model (3D CAD)
Teaching methods
HD3D004 is delivered through studio classes. The unit will have an on-line presence through blackboard for content resources.
Project based learning will be supported by demonstrations, in class exercises, examples and pin-up reviews.
Students are expected to participate and contribute to class activities and reviews.
Preparation requirements
Studio classes are working environments. Drawing equipment including sketch pads, colored pencils (no
graphite), fine liner pens and markers should always be brought to class in preparation for working on projects
and exercises. Some weeks additional equipment such as pastels, card, cutting blades, etc. may be required
depending on class content, however this will be advised in advance of class through schedules and/or
blackboard. All current work should be brought to class.
Students are expected to participate and contribute to class activities and reviews.
Preparation requirements
Studio classes are working environments. Drawing equipment including sketch pads, colored pencils (no
graphite), fine liner pens and markers should always be brought to class in preparation for working on projects
and exercises. Some weeks additional equipment such as pastels, card, cutting blades, etc. may be required
depending on class content, however this will be advised in advance of class through schedules and/or
blackboard. All current work should be brought to class.
Assessment
Note: Percentage weightings are indicative. See Unit Briefs for full assessment details.
Assessment information for this unit:
Perspective sketching project work 50%
CAD/3D CAD modelling, project work & test 50%
You must satisfactorily complete both sketching and CAD components of the unit.
Generic skills outcomes
Swinburne University works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes.
Within this context, HD3D004 Product Communication aims to provide students with the following attributes:
- Are capable in their chosen professional, vocational or study areas
- Are aware of local and international environment in which they will be contributing.
Content
Students will explore a range of visualisation skills and techniques that are particularly suited to idea generation and conceptual development.
- Perspective drawing
- Orthographic projection
- Technical drawing layout
- Freehand exploded drawing
- 2D and 3D rendering
- Introduction to CAD interface and menus
- Setting up assembly drawings
- Creating sectional views
- Producing shapes and forms
- Scaling
- Producing curved and radiused forms
- Title block set up and information
- Outputting and printing of drawings
- File saving and file types
- Introduction to 3D modelling
References
Boundy, AW & Hass, IL 2000 Technical Drawing, Mc Graw-Hill.
Olofsson, E Sjolen, K 2005 Design Sketching, Ljungbergs Tryckeri AB, Klippan.
Shimizu, Y 1999 Quick and Easy Solutions to Marker Techniques, Graphic-sha Publishing.
Shimizu, Y 1998 Creative Marker Techniques, Graphic-sha Publishing.
Olofsson, E Sjolen, K 2005 Design Sketching, Ljungbergs Tryckeri AB, Klippan.
Shimizu, Y 1999 Quick and Easy Solutions to Marker Techniques, Graphic-sha Publishing.
Shimizu, Y 1998 Creative Marker Techniques, Graphic-sha Publishing.
