New Venture Development
Unit code: HBN500
|Credit points||12.5 Credit Points|
Aims and objectives
The intention of this unit is to allow students to gain an understanding of the process of developing and managing a new business start-up. It provides an introduction to the skills necessary to commercialise new technology and to commence a new business operation. It will be directed at developing practical skills and experience incorporating relevant theory.
Specific aims are:
Specific aims are:
- Develop skills in sourcing new venture ideas.
- Develop skills in market evaluation for new technology.
- Understand financing and supply for new start operations.
- Understand the requirements for operational system design and implementation for new ventures. (Purchasing and processing).
- Know sources of information and assistance for new ventures.
- Develop an analytical and strategic perspective to the operation of new business ventures; in particular:
- The strategies which are required to design and produce internationally competitive goods and services.
- The strategies which are required to market new goods and services in local and international markets.
AssessmentOnline contribution through case studies 30%, New Venture Proposition Summary 30%, New Venture Proposal 40%
Generic skills outcomes
Graduates are capable in their chosen professional areas:
- Are informed and knowledgeable in the area.
- Have the ability to engage in informed critical enquiry.
- Have pertinent skills and ability.
Graduates operate effectively in work situations:
- Have the ability to work independently & collaboratively.
- Have the ability to effectively communicate across a range of media and varied in contexts.
- Have the ability to operate locally, nationally and internationally.
Graduate are adaptable and manage change:
- Are self-motivated.
- Have multi-faceted research and problem solving skills.
Graduates are aware of environments:
- Are able to evaluate the economic, social and environmental impact of their decisions.
- Are able to make balanced decisions taking into account all of these factors.
Graduates are entrepreneurial:
- Have the ability to critically understand innovations and developments.
- Have the ability to make links and connections between developments and opportunities within/across diverse environments.
- Have the ability to identify and realise opportunities for responsible innovation.
- Have an aptitude for calculated, socially responsible risk taking.
- Have the ability to deal with success and failure through informed critique and self-reflection.