Multimedia Design New Technologies

Unit code: HDMMD312

Credit points	12.5 Credit Points
Duration	1 Semester
Contact hours	36 Hours per Semester
Campus	Prahran
Prerequisites	Advanced competency in Multimedia Design software, such as: Illustrator, Photoshop, After Effects, Flash, Maya, or Final Cut Pro.

Related course(s)

A unit of study in the Bachelor of Design (Multimedia Design).

Aims and objectives

This unit aims to provide advanced skills in specialised software related to multimedia design practice. Through practical tasks and critical exploration of the relationship between design concept and software capabilities, students will extend their understanding of the constraints of particular software and ways in which software drives design. Students will develop an in-depth designed outcome based on this understanding.

At the completion of this unit students should be able to:

Articulate the potential and constraints of specific software related to multimedia design;
Use a number of specialised software to an advanced level;
Identify mainstream and alternate technologies, and articulate the impact of new technologies on a design practice;
Develop a multimedia design project that integrates conceptual development, technology and stylistic decision making, and resolution to a professional level;
Present a coherent final designed outcome with demonstrable development of processes, technical experimentation and justification of decision-making.

Teaching methods

This unit employs task and project-based learning and teaching methods that may include class lectures, demonstrations, tutorials, consultations and work-in-progress reviews.

Assessment

Note: Percentage weightings are indicative. See Unit Briefs for full assessment details.

This unit is based on a series of tasks and one major project. Student will complete a series of tasks that aim to deepen understanding of specific technology.

Tasks: 50%

Major Project: 50%

Generic skills outcomes

Swinburne University works to produce higher education graduates who are capable in their chosen profession. Learners bring to Swinburne a diverse wealth of experiences and graduate with individual understandings, abilities and attitudes.

Within this context, HDMMD312 Multimedia Design: New Technologies aims to provide students with the following attributes:

Are capable in their chosen professional, vocational or study areas;
Are entrepreneurial in contributing to innovation and development within their business, workplace or community;
Operate effectively and ethically in work and community situations;
Are adaptable and manage change;
Are aware of local and international environment in which they will be contributing.

Content

This unit explores a range of study areas related to technology within multimedia design. Students can choose a specific study area they are interested in. Topics discussed may include:

Code languages;
Editing and post production techniques;
Research and strategy;
Concept generation;
Visual development;
Technical development;
Usability
User Evaluation;
Convergent media and future applications.

Throughout the unit, students will engage in:

• Peer review and support;
• In-class tasks and tutorials;
• Online forums and postings;
• Discussions and consultations;
• Presentations;
• Independent project development.

Preparation requirements
Students are required to critically investigate and analyse technology relevant to their specific study area in order to participate actively in in-class and online discussions. Students are also required to maintain a blog as a record of progress, issues, information and learning during over the course of the unit.

Reading materials

Greiman, A 1990 Hybrid Imagery: The Fusion of Technology and Graphic Design, Watson-Guptill Publications.
Gordon, B, Gordon, M 2002 The Complete Guide to Digital Graphic Design, Watson-Guptill Publications.
Pite, P 2002 The Digital Designer: 101 Graphic Design Projects for Print, the Web, Multimedia, and Motion Graphics, OnWord Press.

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