Managing an Effective Fundraising Program
Unit code: HPI556
|Credit points||12.5 Credit Points|
One teaching period
|Contact hours||36 hours|
A core unit of study in the Master of Social Investment and Philanthropy program.
An elective unit of study in the following programs:
Aims and objectives
The unit identifies the core components of effective fundraising programs, and examines their operational implications. It aims to provide students with an understanding of the range of processes and mechanisms that are the foundation for implementation of planned programmes of fundraising.
On completion of this unit, students will be able to:
- demonstrate a general theoretical understanding of the key concepts and debates surrounding philanthropic fundraising; (PO3&6)
- be able to apply theoretical understanding to their own environment and fundraising situation; (PO 3,5&7)
- critique and defend the various practices undertaken within the field of fundraising. (PO3&8)
Teaching methodsA combination of presentations, discussion, practical activities and where appropriate, experiential activities.
- Definitions, debates and issues of social investment
- Models of fundraising including direct-marketing, planned giving and developing corporate partnerships
- Fundraising people and processes
- Management, administration and the media
- Compliance issues, regulation and performance
- Governance, roles, relationships
- Fundraising dilemmas; ethics, opportunity and entrepreneurship
- Inputs, outcomes and evaluation; the audit trail
- Information management