Introduction to International Business
Unit code: HBI450
| Credit points | 12.5 Credit Points |
| Duration | One teaching period |
| Contact hours | 36 hours |
| Campus | Hawthorn |
| Prerequisites | Nil |
| Corequisites | Nil |
Related course(s)
A core unit of study in the following programs:
Master of Commerce (International Business)
Master of Commerce (International Business)
An elective unit of study in the following programs:
Aims and objectives
At the completion of this unit students should be able to:- Identify international opportunities
- Demonstrate what is meant by internationalisation of an organisation
- Identify relevant forces in international markets
- Recognise the impact of e-business on international business
- Develop a strategy at a country, industry and firm level
- Work effectively in a team environment
Assessment
Individual Test 10-20%Individual assignment 20-30%
Group assignment 30-40%
Final Examination 30-40%
Generic skills outcomes
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession, can contribute in an entrepreneurial and innovative way within their workplace or community, to operate effectively and ethically in their business life and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes.
Within this context this unit will contribute to students developing the following key generic skills:
Within this context this unit will contribute to students developing the following key generic skills:
- Teamwork skills
- Evaluation skills
- Communication skills
- Ability to tackle unfamiliar problems
- Ability to work independently
Content
- Introduction and key IB concepts
- Introduction to competitive advantage
- Political-Legal considerations
- The role of government, trade policy and economic considerations
- Socio-cultural considerations
- Technology infrastructure and environmental considerations
- Australian international case studies
- Internationalisation
- Strategic options
- Market entry modes
- E-Business and internationalisation
