Ideas, techniques and concept development for graphic design

This unit of study aims to introduce students to the fundamentals of the design exploration and visualising: visual and
tactile conceptualisation and basic design representation appropriate to graphic design in the context of creative
problem solutions. Students will be introduced to a variety of visualisation techniques used to communicate ideas,
both tangible and intangible.

 

At the completion of this unit students should be able to:
1. Research, record and reflect - organise and document visual research and concept development;
2. Explore concepts, ideas and development, using experimental visual techniques to develop creative solutions;
3. Explore the mark as a medium of ideation, visual problem solving and design representation;
4. Engage with 3D model making as mediation in the development of ideas in form and space;
5. Investigate sequential design and the communication of idea, information and narrative;
6. Use the workbook/folio as a method of exploration and documentation of ideas, using appropriate formatting for text
and images;
7. Reflect on and evaluate visual and tactile research documentation, mapping, model-making and visualisation
techniques.

 

This unit will be taught at the Wantirna campus.

60 hours of structured learning, including lectures, tutorials and assessments. In addition, the units require
approximately 90 hours of self-study, projects, assignments and skills development.

Design Project with staged assessment                         Individual      40%
Design Project with staged assessment                         Individual      40%
Presentation                                                                           Individual      20%

Students will receive feedback on their progress in attaining the following key generic skills:
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently.

Students will explore the design process using visualisation methods that may include:
• Mark-making as analysis, representation, communication
• Imaging as idea, gesture, information
• Basic model making techniques
• 2d, 3d and 4d design representation techniques
• Compilation of Workbook/folio as a way of documenting design process and ideas
• Formatting for text and image
• Sequential design and narrative exploration.