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Design for Production

Unit code: ADAGD221

Credit points12.5 Credit Points
Duration
1 semester
Contact hours36 per semester
CampusPrahran
Prerequisites

ADAGD213 Design for Packaging (2D, 3D and time-based media)

Related course(s)

This unit is studied within the Associate Degree of Applied Graphic Design.

Aims and objectives

This unit aims to introduce a range of industry standard production processes, including print production. It will explore
methods of selection and sourcing of appropriate suppliers and manufacturers in relation to a specific project
outcome. This unit emphasises workflow for production, and examines communication issues for designers and
manufacturers. Various aspects of production will be explored, including software and design methods that support
design as activity for production, for mass production or for one-to-many communication.
 
At the completion of this unit students should be able to:
1. Use industry standard systems, methodologies and technologies relevant to communication design practice within
the professional design industry;
2. Use design project management skills and apply business systems and production processes to design projects;
3. Investigate local printers, suppliers and manufacturers as appropriate to a specific project brief;
4. Prepare design projects for appropriate production outcomes.
 
Units are delivered at the Prahran campus.

Teaching methods

36 hours of structured learning, including lectures, tutorials and assessments. In addition, the units require
approximately 72 hours of self-study, projects, assignments and skills development.

Assessment

Production Presentation                            Group               30%
Design for Press Project 1                        Individual          30%
Design for Production - Project 2             Individual         40%

Generic skills outcomes

Students will receive feedback on their progress in attaining the following key generic skills:
• teamwork skills,
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently.

Content

Topics for discussion may include:
• Desktop pre-press;
• Printing technology;
• Requirements of suppliers;
• Communication with suppliers;
• Design for specific production outcomes (including those other than printing);
• Communication that exploits the potential of specific media;
• Production processes;
• Sourcing suppliers;
• Workflow production;
• Exploiting media.

Reading materials

Pipes, A 2005 Production for Graphic Designers, 4th edn, Overlook, UK.
West, S 1990 Working with style: Traditional and modern approaches to graphic design, Watson-Guptill, New York.
Lutz, A & Gerber, A 2006, Influences : a lexicon of contemporary graphic design, Verlag, Berlin.