Design Strategy for a Global Context
Unit code: HDCC671
| Credit points | 12.5 Credit Points |
| Duration | One semester. |
| Contact hours | 36 hours per semester |
| Campus | Online, Prahran |
| Prerequisites | HDG530 Research Methods for Design HDG531 Fundamental Design Studio |
Related course(s)
An elective unit of study in the Specialisation titled Cross-Cultural Brand Identify Design, offered onsite and online within the Master of Design (Design Anthropology), Master of Design (Communication Design), Graduate Diploma of Design (Design Anthropology) and Graduate Diploma of Design (Communication Design).
NOTE: This unit will be offered subject to student enrolment numbers.
Aims and objectives
This unit aims to provide students with the concepts and methods for applying design to the solving of global business challenges. On successful completion of this unit the student should be able to:· Articulate the current design management issues affecting global companies· Develop frameworks and approaches for how communication design can help solve global business challenges
· Appropriately select methodologies to evaluate communication designs impact of global businesses
· Design scenarios for futuring and forecasting
· Develop a design strategy proposal for solving global business challenges
Teaching methods
This unit is delivered through face-to-face and/or online lectures and tutorials. It includes group discussions, site visits, demonstrations and critiques.Assessment
Weekly Concept Blog 25%Project Brief 1: Draft Design Strategy Proposal 25%
Project Brief 2: Final Design Strategy Proposal 50%
Generic skills outcomes
Given the global market into which design students enter, HDCC671 Design Strategy for a Global Context produces students with the following Graduate Attributes:
· Adaptable and able to manage change
· Aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural)
· Entrepreneurial in contributing to innovation and development within their business, workplace or community.
HDCC671 Design Strategy for a Global Context provides students with the following Key Generic Skills:
· Analysis skills
· Problem solving skills
· Ability to tackle unfamiliar problems
· Ability to work independently
· Adaptable and able to manage change
· Aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural)
· Entrepreneurial in contributing to innovation and development within their business, workplace or community.
HDCC671 Design Strategy for a Global Context provides students with the following Key Generic Skills:
· Analysis skills
· Problem solving skills
· Ability to tackle unfamiliar problems
· Ability to work independently
Content
The unit explores the following themes:· What are global design business challenges?
· Design Thinking and business challenges
· Choosing markets: Communication design, politics, and nation branding
· Entering markets: Communication, culture, language, and meaning
· The Role of Design in Building Global Teams
· The Role fo Design in Futuring and Forecasting
Reading materials
Dinnie, K 2008, Nation Branding: Concepts, Issues, and Practice, Butterworth-Heinemann, Oxford, UK.Lockwood, T, Walton, T & DMI (eds), 2008, Building Design Strategy: Using Design to Achieve Key Business Objectives, Allworth Communications, New York.Roam, D 2008, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Portfolio Camberwell, Australia.
Additional references will be made available via Blackboard or another online platform.
