Unit code: HBM333
|Credit points||12.5 Credit Points|
|Duration||One teaching period|
|Contact hours||36 hours|
|Prerequisites||HBM220 Market Behaviour, HBM222 Marketing Planning, HBQ229 Marketing Research (recommended)|
This unit belongs to the pre-2009 Bachelor of Business program. Its content is deemed equivalent to, and will be delivered under unit code and title of, HBM352N Integrated Marketing Communication. Please follow the link for more information on unit content.