Capstone Project: Cross Cultural Communication Design
Unit code: HDCC673
| Credit points | 12.5 Credit Points |
| Duration | One semester. |
| Contact hours | 36 hours per semester |
| Campus | Prahran |
| Prerequisites | HDG530 Research Methods for Design HDG531 Fundamental Design Studio |
Related course(s)
An elective unit of study in the Specialisation titled Cross-Cultural Brand Identify Design, offered within the Master of Design (Design Anthropology) (DMDA30), Master of Design (Communication Design) (DMCD60), and Master of Design (Digital Media Design) (DDMD60) programs.
NOTE: This unit will be offered subject to student enrolment numbers.
Aims and objectives
The aim of this unit is to provide students the opportunity to engage in independent individual and/or group design projects as the culminating demonstration of on their discipline and specialization knowledge.
On successful completion of this unit the student should be able to:
*· Plan a research-based design project that utilizes the theories and methods of strategic cross-cultural or multicultural brand identity and communication design
* Select appropriate methods to gather evidence supporting their design decisions
* Articulate the studio project outcomes and themes through a well-developed and well-structured design solution.
Teaching methods
Teaching is conducted in a student-centred studio environment, through lectures, group discussions, site visits, demonstrations and critiques. Students present their work to the group at the end of each project.Assessment
Weekly Concept Blog 25%Midterm Project Review 25%
Final Project, Presentation, and Documentation 50%
Generic skills outcomes
Given the global market into which design students enter, this capstone project unit produces students with the following Graduate Attributes:· Adaptable and able to manage change
· Aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural)
· Entrepreneurial in contributing to innovation and development within their business, workplace or community
This capstone project unit provides students with the following Key Generic Skills:
· Analysis skills
· Problem solving skills
· Ability to tackle unfamiliar problems
· Ability to work independently
