Unit code: HBM220N
|Credit points||12.5 Credit Points|
|Duration||One Teaching period|
|Contact hours||36 Hours per Semester|
Aims and objectives
- Generate consumer insights using the theoretical principles of human behaviour
- Understand the relationship between buyer behaviour theories and marketing strategy
- Apply theories of consumer decision making processes to marketing problems
- Apply consumer behaviour principles in an ethical and environmentally sustainable manner
- Communicate their thinking regarding these principles in a manner appropriate for a business and enterprise environment
- Satisfactorily complete all components of the individual and group assignments
- Achieve a minimum of 50% in the final exam PLUS a total score of 50% or more.
If you do not pass the exam, your final mark will consist of the exam result and work done during the semester, but the maximum mark will not exceed 44.
Generic skills outcomes
- Capable in their chosen professional, vocational or study areas
- Entrepreneurial in contributing to innovation and development within their business, workplace or community
- Effective and ethical in work and community situations
- Adaptable and able to manage change
- Aware of local and international environments in which they will be contributing (eg socio-cultural, economic, natural)
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.