Building Financial Relationships
Unit code: HBUFIN6120
| Credit points | 12.5 Credit Points |
| Duration | One teaching period. |
| Contact hours | 36 Hours |
| Campus | Online |
| Prerequisites | Nil |
| Corequisites | Nil |
Related course(s)
A core unit of study in the following programs:
Master of Professional Accounting *Global Leadership Program
Master of Professional Accounting *Global Leadership Program
Aims and objectives
Upon completion of this unit, students will be able to:- Apply leadership concepts to the corporate business organization.
- Correlate staffing, appraisals, motivation, management, strategy and mergers to financial relationships.
- Know how to deliver explicit business value through a strategically aligned portfolio.
- Understand the entrepreneurial mind set in the global market.
- Present a global business to the market and investors and understand the investor mindset in the global market
- Engage other global businesses in effective financial relationships.
Generic skills outcomes
Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession, can contribute in an entrepreneurial and innovative way within their workplace or community, to operate effectively and ethically in their business life and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes.
Within this context this unit will contribute to students developing the following key generic skills:
- Teamwork skills
- Ability to engage in critical inquiry and discussion
- Evaluation and analytical skills
- Ability to tackle unfamiliar problems
- Ability to work independently
Content
- Financial services – consumer
- Identifying and targeting financial prospects
- On-line banking
- Development and management of financial products
- Traditional channels of distribution
- Technology-driven channels
- Pricing for financial services
- Communication and promotion
- Building customer relationships
- Customer retention and loyalty
