Business Public Relations
Major/Co-Major/Minor
Description
Effective from 2010
Public relations are concerned with protecting and advancing clients’ reputations, through effective communication and relationship-building. Students studying Public Relations in the Bachelor of Business learn how PR functions to build and protect reputations within the corporate world. They are taught the strategic importance of communication in organisations’ efforts to reach their corporate objectives. They also learn not only how PR supports the implementation of strategic plans but also the specifics of communication planning and campaign development. Students receive grounding in fundamental concepts and skills such as writing as a basis for practical projects for clients both inside and outside the university. These “hands-on” projects are built into units and are designed to help produce work-ready students able to take on the challenges of the dynamic professional communication sector.
Structure
Professional Major (200 cps, i.e. 16 – 18 units)
As part of the 300cps Program Structure, students who are required to complete 200 cps or more of study MUST study a Professional Major selected from the Business majors.
As part of the 300cps Program Structure, students who are required to complete 200 cps or more of study MUST study a Professional Major selected from the Business majors.
A Professional Major normally consists of 16 units (200 credit points) that:
• includes all the requisite foundation units; and
• has a clearly identifiable professional outcome; and/or
• satisfies any relevant external professional-body accreditation requirements.
• includes all the requisite foundation units; and
• has a clearly identifiable professional outcome; and/or
• satisfies any relevant external professional-body accreditation requirements.
Co-Major (100 cps, 8 units)
A Co-Major is a sequence of study focussed on a specific discipline while assuming no prior knowledge on the part of the student. It is self-contained, in that it includes any requisite foundation studies. Where a student has studied a Co-Major they are not normally eligible to apply to graduate with the associated tagged degree outcome.
A Co-Major is a sequence of study focussed on a specific discipline while assuming no prior knowledge on the part of the student. It is self-contained, in that it includes any requisite foundation studies. Where a student has studied a Co-Major they are not normally eligible to apply to graduate with the associated tagged degree outcome.
Minor (4 units)
Minors are a prescribed set of units that may broaden a student’s learning, such as a set of units from different disciplines, typically derived as a subset of a Major or Co-Major. Minors contain no elective choice and are made up of 4 units (50 cps). Subject to faculty approval some unit substitution is allowable.
Units
Professional Major:
LPR100 Professional Communication Practice
LBM100 Marketing Concepts
LTE100 Introduction to Management
LBL100 Introduction to Commercial Law
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBC100 Accounting 1
2nd Capstone Unit
LPR200 Public Relations Theory and Practice
LPR201 Public Relations Writing
LPR202 Global Public Relations Practice
LPR302 Events Management
LPR303 Issues, Crisis and Risk Communication
LTE200 Organisations and Management
LBM204 Integrated Marketing Communications
LPR332 Public Relations Project and Campaign Planning
LCE001 Careers in the Curriculum
LPR100 Professional Communication Practice
LBM100 Marketing Concepts
LTE100 Introduction to Management
LBL100 Introduction to Commercial Law
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBC100 Accounting 1
2nd Capstone Unit
LPR200 Public Relations Theory and Practice
LPR201 Public Relations Writing
LPR202 Global Public Relations Practice
LPR302 Events Management
LPR303 Issues, Crisis and Risk Communication
LTE200 Organisations and Management
LBM204 Integrated Marketing Communications
LPR332 Public Relations Project and Campaign Planning
LCE001 Careers in the Curriculum
Co-Major:
LPR100 Professional Communication Practice
LPR200 Public Relations Theory and Practice
LPR201 Public Relations Writing
LPR202 Global Public Relations Practice
LPR302 Events Management
LPR303 Issues, Crisis and Risk Communication
LBM204 Integrated Marketing Communications
LPR332 Public Relations Project and Campaign Planning
Further information
Email: ldinfo@swin.edu.au
Phone: +614 9215 7200
Phone: +614 9215 7200
