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Master of Commerce (Integrated Marketing)

This course has been discontinued - the information is provided for continuing students.

  • This information is for local students.
  • View course information for international students.
    Am I a You are a local student if:
    you are an Australian citizen, or
    you are a New Zealand citizen (excluding TAFE courses), or
    you are an Australian permanent resident.
    You are an international student if:
    you are not an Australian citizen, and
    you are not a New Zealand citizen (excluding TAFE courses), and
    you are not an Australian permanent resident.    local or an international student    ?

Overview

The award title for this program will be changed to the Master of Integrated Marketing (CMKT640I) from Semester 1, 2012. Students currently enrolled have the option to graduate with this award title or transfer to the new award title. 
The Master of Commerce (Marketing) (Integrated Marketing) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.
The Master of Commerce (Marketing) (Integrated Marketing) forms the final stage in a four-stage nested suite of programs consisting of:
This program provides an opportunity for students who have a particular interest in research. As a 16-unit course, it also provides more choice from the list of approved electives offered for those students who prefer to tailor their course according to their specific career interests.
 
Coursework units of study lead to the Integrative Marketing Project which is an individually supervised project. It can be either a management consulting project or a minor research study. Consulting projects can be sourced from a student’s workplace or another company.
DurationTwo years full-time or four years part-time.
Study modeFull-time
Part-time (evening)
Part-time (weekend)
Course codeCMMK640I
Fees
The indicative course tuition fee is $18,400 for 2012, based on one year full time load (or 1 EFTSL). The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year and may increase.
The Higher Education Loan Program (HELP) is a suite of income-contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. FEE-HELP is available to eligible fee-paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $85,062 from 1 January 2010). The FEE-HELP limit is indexed on 1 January each year.
Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount.
For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
For information about Swinburne's fees visit: http://www.swinburne.edu.au/fees

Career opportunities

This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing which can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities in the marketing area.
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Course in detail

On this page: course description, course structure and units of study.

Course description

The award title for this program will be changed to the Master of Integrated Marketing (CMKT640I) from Semester 1, 2012. Students currently enrolled have the option to graduate with this award title or transfer to the new award title. 
The Master of Commerce (Marketing) (Integrated Marketing) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.
The Master of Commerce (Marketing) (Integrated Marketing) forms the final stage in a four-stage nested suite of programs consisting of:
This program provides an opportunity for students who have a particular interest in research. As a 16-unit course, it also provides more choice from the list of approved electives offered for those students who prefer to tailor their course according to their specific career interests.
 
Coursework units of study lead to the Integrative Marketing Project which is an individually supervised project. It can be either a management consulting project or a minor research study. Consulting projects can be sourced from a student’s workplace or another company.

Course structure

Full-time students enrol in four units of study per semester. Part-time students would normally enrol for two units of study per semester.* International students holding student visas are required to study full-time. Each semester is of 12 weeks duration. Classes will generally be held outside working hours. Students holding an international student visa are required to study full-time.
A student may be awarded the Master of Commerce (Marketing) (Integrated Marketing) upon completion of 16 units (200 credit points). This is 50 credit points more then are required for the Master of Commerce (Marketing). In addition, the award of Master of Commerce (Marketing) (Integrated Marketing) will be subject to the student:
  • Attaining an average grade of 70% over the final 100 credit pints of the program; or,
  • Attaining an average grade of 75% over the final 50 credit points of the program
A student who completes 16 units of study (or 200 credit points) but does not satisfy these performance criteria will be awarded the standard Master of Commerce (Marketing).
*International students are required to study full-time.

Units of study

Stage 1 - Graduate Certificate
HBM420 Marketing Fundamentals and Practices
HBM424 Customer Behaviour and Management
HBM425 Marketing Research Fundamentals
HBM423 Marketing Planning

Stage 2 - Graduate Diploma
HBM532 Marketing Project Management
HBM533 Marketing Strategy Development
And two elective units of study (selected from list below)
Stage 3 - Master 
Choose one of:
HBM525 Marketing Decision Tools
or
HBM526 Information Analysis
And three elective units of study (selected from list below)
Stage 4 - Master (Integrated Marketing) 
HBM620 Research Methodology (must be completed in Summer or Winter term prior to commencing HBM623 Integrative Project in Marketing)
HBM623 Integrative Project in Marketing 
and either
HBM525 Marketing Decision Tools
or
HBM526 Information Analysis
(whichever unit was not undertaken during Stage 3 - Master)
or 
Elective (if both HBM525 Marketing Decision Tools and HBM526 Information Analysis was completed in Stage 3)
 
Electives
HBM520 Trends in Marketing
HBM522 Customer Relationship Management
HBM523 eMarketing
HBM525 Marketing Decision Tools
HBM526 Information Analysis
HBM534 Marketing Management
HBM535 Entrepreneurship and Innovation
HBM529 Brand Dynamics
HBM530 Sales Management
HBM531 Ethics in Business & Marketing
HBM620 Research Methodology(only available to students completing HBM622 or HBM623)
HBM623 Integrative Project in Marketing
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Graduate outcomes

On this page: aims and objectives, career opportunities and professional recognition.

Aims and objectives

At the completion of the course, graduates can expect to have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.

Career opportunities

This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing which can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance together with new opportunities in the marketing area.

Professional recognition

Professional recognition is available from the Australian Market and Social Research Society (AMSRS) and the Australian Marketing Institute (AMI).
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On this page: entry requirements

Entry requirements

Entry requirements

Completion of the Master of Commerce (Marketing) with a credit average in the final four units.
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Apply

On this page: course fees and find out more.

Course fees

The indicative course tuition fee is $18,400 for 2012, based on one year full time load (or 1 EFTSL). The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year and may increase.
The Higher Education Loan Program (HELP) is a suite of income-contingent loans for Australian citizens and holders of Australian permanent humanitarian visas. FEE-HELP is available to eligible fee-paying undergraduate and postgraduate students. It provides students with a loan to cover their tuition fees (lifetime maximum $85,062 from 1 January 2010). The FEE-HELP limit is indexed on 1 January each year.
Note: New Zealand citizens and holders of other Australian permanent resident visas do not have access to HELP loans. These students must pay their student contributions or tuition fees up front without a discount.
For further information on your support and study options visit the 'Going to Uni' website at: http://www.goingtouni.gov.au
For information about Swinburne's fees visit: http://www.swinburne.edu.au/fees

Find out more

Tel: 1300 ASK SWIN (1300 275 794)
 
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Enquire
Apply now