Graduate Diploma of Design (Digital Media Design)
This course has been discontinued - the information is provided for continuing students.
- This information is for local students.
- View course information for international students.
Am I a You are a local student if:
you are an Australian citizen, or
you are a New Zealand citizen (excluding TAFE courses), or
you are an Australian permanent resident.
You are an international student if:
you are not an Australian citizen, and
you are not a New Zealand citizen (excluding TAFE courses), and
you are not an Australian permanent resident.local or an international student?
Overview
This program is not accepting any new students in 2013.
This course replaces the earlier: Graduate Diploma of Design (Multimedia Design).
This is a nested suite of programs comprising the Graduate Diploma of Design (Digital Media Design) and Master of Design (Digital Media Design). These programs provide advanced study for designers wishing to achieve higher specialisation in digital media design, preparing them well to meet the increasing demands of the design industry. From 2013 all units are available online.
This new program offers a more flexible structure with more discipline focus and specific research and studio-based practice units. Students have the opportunity to choose an elective area of design as a specialisation.
The program aims to produce graduates with an advanced understanding of interactive design, design and production for time and sequence, and design for new convergent media. While responding to the primary role of technology in contemporary design practice, the program focuses on understanding communication strategy and the context for design.
The nature of teaching and learning encourages students to become informed designers and to develop the visual and conceptual approaches that produce compelling design. These include the examination of current and best practice in relevant design areas and understanding design's broad social, cultural and technological frameworks.
(International students in Australia are required to study full-time and on campus and cannot take the part-time study mode.)
Information sessions
For further information on this course, please review the faculty web page at: http://www.swinburne.edu.au/design/courses/digital-media-design-course.html
| Duration | 2 semesters full-time or equivalent part-time |
| Study mode | Full-time Online Part-time (day) Part-time (day & evening) |
| Course code | DDMD61 |
| Fees | The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year. For information about Swinburne's fees visit the Fees website. |
Career opportunities
Graduates will possess broad-based knowledge and specialist skills that will enable them to work at many levels in design consultancies, information technology companies, media and entertainment studios, advertising agencies, post production, animation and web design and design research and management.
Course in detail
On this page: course description, course structure and units of study.
Course description
This program is not accepting any new students in 2013.
This course replaces the earlier: Graduate Diploma of Design (Multimedia Design).
This is a nested suite of programs comprising the Graduate Diploma of Design (Digital Media Design) and Master of Design (Digital Media Design). These programs provide advanced study for designers wishing to achieve higher specialisation in digital media design, preparing them well to meet the increasing demands of the design industry. From 2013 all units are available online.
This new program offers a more flexible structure with more discipline focus and specific research and studio-based practice units. Students have the opportunity to choose an elective area of design as a specialisation.
The program aims to produce graduates with an advanced understanding of interactive design, design and production for time and sequence, and design for new convergent media. While responding to the primary role of technology in contemporary design practice, the program focuses on understanding communication strategy and the context for design.
The nature of teaching and learning encourages students to become informed designers and to develop the visual and conceptual approaches that produce compelling design. These include the examination of current and best practice in relevant design areas and understanding design's broad social, cultural and technological frameworks.
(International students in Australia are required to study full-time and on campus and cannot take the part-time study mode.)
Course structure
The Graduate Diploma of Design (Digital Media Design) is a 12 month full-time (or equivalent part-time*) 100 credit point program. A full-time weekly workload includes 12 hours of contact time and expects a mimum of another 24 hours study time.There is no mid-year intake from 2013.
The Graduate Diploma is a coursework program with emphasis on structured skills acquisition, design investigation and applied design projects. It offers advanced knowledge and experience in design practice, design management, creative strategies and relevant technical knowledge.
Students are normally required to achieve a credit average at graduate diploma level to progress to the master program which requires a further 50 credit points of study.
From 2013 the online Graduate Diploma allows domestic and offshore international students to take advantage of the online offerings and flexible study at their own pace. Places in units with face-to-face delivery may be limited. Enrolment into face-to-face units will be subject to maximum enrolment restrictions with preference given to students undertaking the full Masters program.
*International students in Australia are required to study full-time and on campus and cannot take the part-time study mode. International students are encouraged to aim for the Master degree.
Units of study
The Graduate Diploma is a 100 credit point program consisting of 37.5 credit points from two core units, 37.5 credit points from three Digital Media Design units and 25 credit points from two elective specialisation units. From 2013 all units are available online.
All units of study are 12.5 credit points unless otherwise indicated. Students are normally required to achieve a credit average at graduate diploma level to progress to the master program.
Semester 1
Core Units
HDG530 Research Methods for Design
HDG531 Fundamental Design Studio (25 credit points)
Semester 1
Core Units
HDG530 Research Methods for Design
HDG531 Fundamental Design Studio (25 credit points)
Discipline Unit
HDDM680 Digital Media History and Theory
HDDM680 Digital Media History and Theory
Semester 2
Digital Media Design Units
HDDM681 Ideation and Design Method for Digital Media Design
HDDM682 Digital Media Design Studio I
HDDM681 Ideation and Design Method for Digital Media Design
HDDM682 Digital Media Design Studio I
Elective Specialisation Units
Note: Units within these Specialisations are offered subject to student enrolment numbers
Two units from your chosen specialisation in:
Note: Units within these Specialisations are offered subject to student enrolment numbers
Two units from your chosen specialisation in:
Cross-Cultural Brand Identity Design
HDCC670 Introduction to Cross Cultural Brand Identity Strategy
HDCC671 Design Strategy for a Global Context
HDCC670 Introduction to Cross Cultural Brand Identity Strategy
HDCC671 Design Strategy for a Global Context
OR
Digital Visual Culture and Imaging - Note: this Specialisation will not be offered in 2013
HDDV670 Theory and History of Digital Visual Culture
HDDV671 Digital Media Design and Place
Digital Visual Culture and Imaging - Note: this Specialisation will not be offered in 2013
HDDV670 Theory and History of Digital Visual Culture
HDDV671 Digital Media Design and Place
(International students in Australia are required to study full-time and on campus and cannot take the part-time study mode.)
Graduate outcomes
On this page: aims and objectives, career opportunities, professional recognition and graduate attributes.
Aims and objectives
The Graduate Diploma of Design (Digital Media Design) aims to provides a coherent suite of units for graduate designers in the area digital media design.
Through its range of units, the program aims to:
- offer participants the opportunity to (1) specialise in their discipline and (2) engage in interdisciplinary design activity, involving direct cooperation between design disciplines to explore new kinds of design outcomes and experiences unachievable through any of the individual design disciplines involved, the promotion of teamwork and group-based activity being fundamental to the design philosophy of the faculty;
- provide postgraduate design degrees that allow multiple entry and exit points for participants;
- graduate individuals able to (1) work as leaders in design and related industries through their expertise in corporate product and service development; (2) possess the processes, creative tools and research skills for innovation in design; (3) be willing to investigate and manage change in the nature of design; and (4) demonstrate an advanced understanding of the impact of information and communications technology (ICT) on the practice of design.
The program also acknowledges that the principles of human-centred design are fundamental to the future of design practice. The aim of human-centred design is to transcend simple ideas of functionality and styling to emphasise how design works, and how services and systems are used by real people. Human-centred design draws human factors like perception, cognition, behaviour, physiology, and ergonomics into the design process to ensure design outcomes reflect users' needs and perspectives.
The program focuses on promoting usability through scenario building and iterative processes of applied research, involving user participation in the course of design development. The designer's ability to effectively communicate design thinking to different audiences through image, text and demonstration is given high priority, as is their ability to evaluate design propositions in terms of human factors and user needs.
Career opportunities
Graduates will possess broad-based knowledge and specialist skills that will enable them to work at many levels in design consultancies, information technology companies, media and entertainment studios, advertising agencies, post production, animation and web design and design research and management.
Professional recognition
Graduates of the Graduate Diploma of Design (Digital Media Design) may be eligible to become a member of the Design Institute of Australia (DIA), the Australian Graphic Design Association (AGDA) and the Australian Interactive Media Industry Association (AIMIA) but should confirm eligibility with the association.Graduate attributes
Graduates of the Graduate Diploma of Design (Digital Media Design) will be able to:
- conceptually demonstrate mastery of theoretical knowledge and critical reflection on theory and professional practice in design;
- conceptually and technically investigate, analyse, and synthesise complex information, problems, concepts and theory and apply established theories to different bodies of design knowledge or practice;
- conceptually and technically generate and evaluate complex ideas and concepts at an abstract level;
- use communication and technical research skills to justify and interpret theoretical propositions, methodologies, conclusions and professional decisions to specialist and non-specialist audiences;
- design, evaluate, implement, analyse and theorise about developments that contribute to professional design practice and scholarship.
Swinburne intends that its teaching programs assist all its graduates to be:
- capable in their chosen professional, vocational or study areas;
- entrepreneurial in contributing to innovation and development within their business, workplace or community;
- effective and ethical in work and community situations;
- adaptable and able to manage change;
- aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).
On this page: entry requirements
Entry requirements
Entry requirements
Admission to the program is normally through a degree in a design-related discipline from a recognised tertiary institution. However, applicants with a diploma in a design-related discipline and at least five years experience may be eligible for entry. All applicants are required to submit a design portfolio that clearly illustrates their skills, knowledge and capabilities in their chosen field. Applicants are chosen on the combination of their previous academic performance and the contents illustrated through their design portfolio.Apply
On this page: how to apply, course fees and find out more.
How to apply
Please refer to entry requirements before applying.
Application forms can be downloaded from the website at: http://www.swinburne.edu.au/postgrad/apply/
Course fees
The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year.
For information about Swinburne's fees visit the Fees website.