Graduate Certificate of Marketing
Postgraduate course
Overview
The Graduate Certificate of Marketing is available to students who wish to only complete the first stage of the Master of Marketing.
| Duration | 6 months full-time or 1 year part-time | ||
Campus and intakes  |
| ||
| Study mode | Full-time Part-time (evening) | ||
| Course code | CMKT440 | ||
| Fees | The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year. For information about Swinburne's fees visit the Fees website. |
Course in detail
Course description
The Graduate Certificate of Marketing develops the technical, practical, analytical and creative skills necessary to support a successful career in marketing. It provides an entry level into tertiary study and the ability to obtain a tertiary qualification for appropriately qualified candidates.
(International students are required to study full-time and cannot take the part-time mode.)
Course structure
The Graduate Certificate of Marketing forms the first stage in a four-stage nested suite of programs consisting of:
Graduate Certificate of Marketing (CMKT440)
Graduate Diploma of Marketing
Master of Marketing
Master of Integrated Marketing
Graduate Diploma of Marketing
Master of Marketing
Master of Integrated Marketing
To qualify for the award of Graduate Certificate of Marketing students must complete four core units (12.5 credit points each; 50 credit points).
Units normally carry 12.5 credit points, while double units carry 25 credit points. In each year, eight units or equivalent normally constitute a full-time load of 100 credit points and four units or equivalent normally constitute a part-time* load of 50 credit points. Each semester is of 12 weeks duration. Classes will generally be held outside working hours.
* Students holding an international student visa are required to study full-time.
Units of study
Stage 1 - Graduate Certificate
Students complete four core units (12.5 credit points each):
HBM420 Marketing Fundamentals and Practices
HBM424 Customer Behaviour and Management
HBM425 Marketing Research Fundamentals
HBM423 Marketing Planning
HBM420 Marketing Fundamentals and Practices
HBM424 Customer Behaviour and Management
HBM425 Marketing Research Fundamentals
HBM423 Marketing Planning
Graduate outcomes
Aims and objectives
At the completion of the course, graduates can expect to:
- Have developed the basic practical and creative skills necessary to support a successful career in marketing
- Be equipped with suitable skills to continue with further postgraduate study in marketing
Career opportunities
This course provides an avenue for graduates to gain theoretical and practical knowledge of marketing that can be applied in business. As many participants may already be established in a business career, the key vocational outcomes will arise from better current job performance, together with new opportunities opening in the marketing area.
Course experience
Swinburne Abroad
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.Entry requirements
Entry requirements
Satisfactory completion of an approved undergraduate degree from a recognised tertiary institution, equivalent to a three-year Australian bachelor degree.
Special Non-Graduate Entry
A special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of five years approved work experience.
Special Non-Graduate Entry
A special entry provision is available for those applicants who do not have an approved undergraduate degree, but have at least a minimum of five years approved work experience.
Credit transfer
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://pandoraplus.swin.edu.au/credit/StudentCredit/index.cfmRecognition of Prior Learning (RPL)
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering higher education courses: www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htmApply
How to apply
Application forms can be downloaded from the website at: http://www.swinburne.edu.au/postgrad/apply/Course fees
The total tuition fee is dependent upon the combination of units of study selected by the student. Fees are reviewed each year.
For information about Swinburne's fees visit the Fees website.