Diploma of Marketing
TAFE course
Overview
The Diploma of Marketing provides students with sound theory and knowledge of marketing to enable them to progress their career prospects in sales and marketing management. This course builds on the marketing concepts introduced in the Certificate IV in Marketing.
The Diploma is available full-time or as a fast-track program for full-time employees wanting to progress their career in export/import operations and management.
Full-time mode
The Diploma of Marketing is the second stage in the Advanced Diploma of Marketing; it follows on from the Certificate IV in Marketing.
The Diploma of Marketing is the second stage in the Advanced Diploma of Marketing; it follows on from the Certificate IV in Marketing.
Fast-track mode The Diploma of Marketing (fast-track) is for students who have three years' work experience in a business environment and who have the energy, ambition and commitment to grow their career opportunities. The part-time course is fee-for-service. Students are eligible to apply for VET FEE HELP.
(Students holding an international student visa are required to study full-time and on campus.)
| Duration | 1 year full-time incorporating Certificate IV in Marketing; 6 months fast-track part-time (Melbourne CBD campus). | ||
Campus and intakes  |
| ||
| Study mode | Full-time Part-time (day) | ||
| Course code | BBBSB51207 | ||
| National code | BSB51207 | ||
| Fees | For information about Swinburne's fees visit the Fees website. |
Course in detail
Course description
The Diploma of Marketing provides students with sound theory and knowledge of marketing to enable them to progress their career prospects in sales and marketing management. This course builds on the marketing concepts introduced in the Certificate IV in Marketing.
The Diploma is available full-time or as a fast-track program for full-time employees wanting to progress their career in export/import operations and management.
Full-time mode
The Diploma of Marketing is the second stage in the Advanced Diploma of Marketing; it follows on from the Certificate IV in Marketing.
The Diploma of Marketing is the second stage in the Advanced Diploma of Marketing; it follows on from the Certificate IV in Marketing.
Fast-track mode The Diploma of Marketing (fast-track) is for students who have three years' work experience in a business environment and who have the energy, ambition and commitment to grow their career opportunities. The part-time course is fee-for-service. Students are eligible to apply for VET FEE HELP.
(Students holding an international student visa are required to study full-time and on campus.)
Course structure
The Diploma of Marketing consists of a total of eight elective units.
Full-time mode
The Diploma is the second stage in the Advanced Diploma of Marketing; it follows on from the Certificate IV in Marketing. Before commencing the Diploma level, students must successfully complete the Certificate IV subjects.
The Diploma is the second stage in the Advanced Diploma of Marketing; it follows on from the Certificate IV in Marketing. Before commencing the Diploma level, students must successfully complete the Certificate IV subjects.
Fast-track mode
The fast-track program consists of one full-day workshop every three weeks for six months. Workshops are interactive, highly engaging and are delivered by experienced industry facilitators. Learning must be applied in the workplace via projects, activities and tasks. The fast-track option is only available to people who have an opportunity to apply their learning directly to their current role and who possess a minimum of three years’ experience in the workforce.
The fast-track program consists of one full-day workshop every three weeks for six months. Workshops are interactive, highly engaging and are delivered by experienced industry facilitators. Learning must be applied in the workplace via projects, activities and tasks. The fast-track option is only available to people who have an opportunity to apply their learning directly to their current role and who possess a minimum of three years’ experience in the workforce.
For Melbourne CBD campus option, please visit the Fast Track web page.
Applications for traineeships are also considered according to eligibility.
(Students holding an international student visa are required to study full-time and on campus.)
Units of study
BSBMKG501B Identify and evaluate marketing opportunities
BSBMKG502B Establish and adjust the marketing mix
BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments
BSBMKG514A Implement and monitor marketing activities
BSBFIM501A Manage budgets and financial plans
BSBMKG523A Design and develop an integrated marketing communication plan
BSBADV507B Develop a media plan
BSBMKG502B Establish and adjust the marketing mix
BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments
BSBMKG514A Implement and monitor marketing activities
BSBFIM501A Manage budgets and financial plans
BSBMKG523A Design and develop an integrated marketing communication plan
BSBADV507B Develop a media plan
In addition to the eight elective units of the fast-track program, learners are required to complete a Capstone project (12 month marketing plan) which incorporates all of the eight competencies.
Graduate outcomes
Aims and objectives
The course aims to prepare students for later employment opportunities in sales and marketing and for further studies in the Advanced Diploma level of the course.
Fast-track mode
Upon completion of this course, candidates will be capable of fulfilling a range of marketing management positions including product, promotion, services marketing, business to business (industrial) marketing and marketing management.
Upon completion of this course, candidates will be capable of fulfilling a range of marketing management positions including product, promotion, services marketing, business to business (industrial) marketing and marketing management.
Career opportunities
Full-time mode
Graduates may find positions in sales and marketing, such as marketing manager, marketing team leader and product management.
Fast-track mode
Graduates may find supervisory sales and marketing positions which involve strategic management decision making and implementation of marketing plans.
Graduates may find positions in sales and marketing, such as marketing manager, marketing team leader and product management.
Fast-track mode
Graduates may find supervisory sales and marketing positions which involve strategic management decision making and implementation of marketing plans.
Fast-track mode: each competency in this course will be graded out of 100 marks. As part of the Swinburne Guaranteed Entry Scheme, successful students will be able to articulate into Swinburne higher education programs. Pathways to undergraduate and postgraduate courses will be subject to specific entry requirements.
Entry requirements
Entry requirements
Full-time mode
Successful completion of an appropriate Victorian Year 12 or its equivalent, or mature age.
Fast-track mode
Mature age students with suitable skills and experience in a business working environment.
Pathways
Courses at Swinburne can provide an alternative entry option, or pathway, into further TAFE, undergraduate and postgraduate courses if you don’t meet the entry requirements. For example, successful completion of a Swinburne diploma or advanced diploma provides credits that can advance you to later stages of an undergraduate degree. Certificate level studies can also pathway through to higher level TAFE studies. Whatever your situation, pathways ensure you gain the maximum benefit for previous study – whether at Swinburne or another institution. For more information, please visit the Pathways website.
Credit transfer
Applicants with prior tertiary studies that satisfy part of the academic requirements of a course may be granted 'credit' and/or entry to the course with 'advanced standing'. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to the Credit Transfer website.
Recognition of Prior Learning (RPL)
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. To learn more about RPL and how to apply, please visit the RPL website. Fast-track mode Assessment for the part-time Diploma of Marketing is conducted through an interview process. Student presentation of a portfolio of evidence that demonstrates competence for each of the eight subjects covered in the course is required. Typically, a student will present evidence from their own workplace experience for assessment.
Apply
How to apply
For Melbourne CBD campus option, please visit the Fast Track website.
Full-time (Semester 1) applications can also be made through the Victorian Tertiary Admissions Centre (VTAC).
VTAC codes: 77261 (VGF), 77264 (Fee)
For further information, visit the VTAC website.