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Diploma of Business (Public Relations)

TAFE course

  • This information is for local students.
  • This course is not available to international students.
    Am I a You are a local student if:
    you are an Australian citizen, or
    you are a New Zealand citizen (excluding TAFE courses), or
    you are an Australian permanent resident.
    You are an international student if:
    you are not an Australian citizen, and
    you are not a New Zealand citizen (excluding TAFE courses), and
    you are not an Australian permanent resident.
    local or an international student
    ?
The Diploma of Business (Public Relations) prepares graduates with specialised skills and knowledge to seek employment opportunities in a broad range of industry sectors, such as: service, tourism and hospitality, local government, public policy, media, journalism and feature writing, publishing (particularly with multimedia), libraries and information services, or film/TV information.
(Students holding an international student visa are required to study full-time and on campus.)
Information sessions
For further information and registration details visit the Advice Night website.
Duration1 year full-time
Campus and intakes  Calendar

Main intakes - Main intakes offer students every available option of study mode (e.g. full-time, part-time) and unit selection.what is a main intake?

Hawthorn - March, August
Study modeFull-time
VTAC course code3400278104 (fee type determined by provider)
National code22051VIC
FeesFor information about Swinburne's fees, visit the Fees website.

Career opportunities

Graduates with the diploma qualifications can seek positions, such as:
  • Public relations (PR) officer
  • Local government administrative and information officer
  • Information officer in not-for-profit organisations
  • Publicity officer
  • Website officer
  • Administrative or personal assistant with PR functions

On this page: course description, course structure and units of study.

Course description

The Diploma of Business (Public Relations) prepares graduates with specialised skills and knowledge to seek employment opportunities in a broad range of industry sectors, such as: service, tourism and hospitality, local government, public policy, media, journalism and feature writing, publishing (particularly with multimedia), libraries and information services, or film/TV information.
(Students holding an international student visa are required to study full-time and on campus.)

Course structure

To complete the course, students are required to undertake 11 units of study, ten core units and one elective unit.
The course structure consists of subjects from the disciplines of public relations, writing, information technology, marketing and research, fundraising, legal, finance and government. These disciplines are vocationally orientated and students complete practical assessments to ensure that they can actively seek employment opportunities.

Units of study

Core units
Develop and apply knowledge of public relations industry (BSBPUB401A)
Develop public relations documents (BSBPUB403A)
Develop public relations campaigns (BSBPUB402A)
Analyse consumer behaviour for specific markets (BSBMKG402B)
Write persuasive copy (BSBWRT501A)
Make a presentation (BSBCMM401A)
Conduct market research (BSBMKG408B)
Use advanced features of computer applications (ICAU3126B)
Use development software and IT tools to build a basic website (ICAB4169B)
Identify and evaluate marketing opportunities (BSBMKG501B)
Elective unit
Manage projects (BSBPMG510A)

On this page: career opportunities and professional recognition.

Career opportunities

Graduates with the diploma qualifications can seek positions, such as:
  • Public relations (PR) officer
  • Local government administrative and information officer
  • Information officer in not-for-profit organisations
  • Publicity officer
  • Website officer
  • Administrative or personal assistant with PR functions

Professional recognition

Graduates are eligible for admission to the Public Relations Institute of Australia (PRIA).

On this page: entry requirements, pathways, credit transfer and recognition of prior learning

Entry requirements

Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age.

Pathways

Courses at Swinburne can provide an alternative entry option, or pathway, into further TAFE, undergraduate and postgraduate courses if you don’t meet the entry requirements. For example, successful completion of a Swinburne diploma or advanced diploma provides credits that can advance you to later stages of an undergraduate degree. Certificate level studies can also pathway through to higher level TAFE studies. Whatever your situation, pathways ensure you gain the maximum benefit for previous study – whether at Swinburne or another institution. For more information, please visit the Pathways website.

Credit transfer

Applicants with prior tertiary studies that satisfy part of the academic requirements of a course may be granted 'credit' and/or entry to the course with 'advanced standing'. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to the Credit Transfer website.

Recognition of Prior Learning (RPL)

Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. To learn more about RPL and how to apply, please visit the RPL website.

On this page: how to apply, course fees, scholarships and find out more.

How to apply

Apply direct to Swinburne by following the step-by-step process on the How to Apply website.
 
Full-time (Semester 1) applications can also be made through the Victorian Tertiary Admissions Centre (VTAC).
 
For further information, visit the VTAC website.

VTAC course code

3400278104 (fee type determined by provider)

Course fees

For information about Swinburne's fees, visit the Fees website.

Scholarships

For information about scholarships, visit the Scholarships website.

Find out more

Submit an Online Enquiry 
Tel: 1300 275 794
Email: study@swinburne.edu.au



Training Organisation Identifier (TOID): 3059