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Certificate IV in Marketing

TAFE course

  • This information is for local students.
  • View course information for international students.
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    you are an Australian citizen, or
    you are a New Zealand citizen (excluding TAFE courses), or
    you are an Australian permanent resident.
    You are an international student if:
    you are not an Australian citizen, and
    you are not a New Zealand citizen (excluding TAFE courses), and
    you are not an Australian permanent resident.    local or an international student    ?

Overview

The Certificate IV in Marketing introduces marketing concepts in sales, marketing, market research, e-marketing, networking, presentation skills and consumer behaviour. Participants can concurrently undertake additional sales units and gain a Certificate IV in Business Sales.
(Students holding an international student visa are required to study full-time and on campus.)
Duration6 months full-time
Campus and intakes  Calendar
Hawthorn -Term 2, Term 5
Study modeFull-time
Course codeBBBSB41307
National codeBSB41307
Fees
For information about Swinburne's fees visit the Fees website.

Career opportunities

Graduates may find positions in sales and marketing.
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Course in detail

On this page: course description, course structure and units of study.

Course description

The Certificate IV in Marketing introduces marketing concepts in sales, marketing, market research, e-marketing, networking, presentation skills and consumer behaviour. Participants can concurrently undertake additional sales units and gain a Certificate IV in Business Sales.
(Students holding an international student visa are required to study full-time and on campus.)

Course structure

On successful completion of the Certificate IV, students may progress to the Diploma of Marketing and Advanced Diploma of Marketing.

Units of study

Cluster 1: Marketing applications
BSBCMM401A  Make a presentation
BSBPRO401A  Develop product knowledge
BSBSLS403A  Present a sales solution
BSBMKG414A  Undertake marketing activities
Cluster 2: Market research
BSBMKG408B  Conduct market research
BSBWRT401A  Write complex documents
Cluster 3: Consumer profiling
BSBMKG401B  Profile the market
BSBMKG402B  Analyse consumer behaviour for a specific markets
Additional unit
BSBMKG412A  Conduct electronic marketing communications
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Graduate outcomes

On this page: aims and objectives and career opportunities.

Aims and objectives

The course aims to prepare students for later employment opportunities in sales and marketing and for further studies in the Diploma and Advanced Diploma levels of the course.

Career opportunities

Graduates may find positions in sales and marketing.
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On this page: entry requirements, pathways, credit transfer and recognition of prior learning

Entry requirements

Entry requirements

Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age.

Pathways

Courses at Swinburne can provide an alternative entry option, or pathway, into further TAFE, undergraduate and postgraduate courses if you don’t meet the entry requirements. For example, successful completion of a Swinburne diploma or advanced diploma provides credits that can advance you to later stages of an undergraduate degree. Certificate level studies can also pathway through to higher level TAFE studies. Whatever your situation, pathways ensure you gain the maximum benefit for previous study – whether at Swinburne or another institution. For more information, please visit the Pathways website.

Credit transfer

Applicants with prior tertiary studies that satisfy part of the academic requirements of a course may be granted 'credit' and/or entry to the course with 'advanced standing'. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to the Credit Transfer website.

Recognition of Prior Learning (RPL)

Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. To learn more about RPL and how to apply, please visit: http://www.future.swinburne.edu.au/pathways/rpl/index.html

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Apply

On this page: how to apply, course fees, scholarships and find out more.

How to apply

Apply direct to Swinburne by following the step-by-step process on the How to Apply website.
 
Full-time (Semester 1) applications can also be made through the Victorian Tertiary Admissions Centre (VTAC).
 
VTAC codes: 77261 (VGF), 77264 (Fee)
 
For further information, visit the VTAC website.

Course fees

For information about Swinburne's fees visit the Fees website.

Scholarships

For information about scholarships at Swinburne visit the Scholarships website.

Find out more

Submit an Online Enquiry 
Tel: 1300 275 794
Email: study@swinburne.edu.au

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