Bachelor of Design (Industrial Design) / Bachelor of Business
This course has been discontinued - the information is provided for continuing students.
Overview
You can also look at entering this course via pathways from one of our UniLink or TAFE courses.
Note: No further offers are being made into this course for Semester 2, 2013 and for 2014.
This course couples an industrial design focus on a broad range of mass-produced products and equipment with the principles of business and management. The aim is to provide you with the skills necessary to introduce elements of design into a large field of business-related studies and vice versa. Choices for your business professional major include management, marketing and business public relations.
Information sessions
For further information on this course, please see the double degree design page at: http://www.swinburne.edu.au/design/courses/business-design-course.html
| Duration | 4 years full-time or equivalent part-time. Students holding an international student visa are required to study full time. | ||
Campus and intakes  |
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| Study mode | Full-time Part-time (day) | ||
| Course code | DBID10 | ||
| Fees | For information about Swinburne's fees visit the Fees website. |
Course in detail
Course description
The Bachelor of Design (Industrial Design)/Bachelor of Business double degree aims to produce graduates with a broad range of design-specific skills combined with extensive skills in business and development required to introduce elements of design and the creative arts into a large field of business-related studies and vice versa.
The industrial design component of the program produces design graduates with a focus on a broad range of products, furniture, medical equipment, sporting equipment and associated infrastructures. Students develop their creative and technological aptitude through a program supported by professional practice, business studies, consumer knowledge, and ethics and cultural studies. This core component of the double degree program trains students to be effective designers and communicators through a wide variety of industrial design-based projects, together with contextual and professional studies.
The business component provides students with skills and abilities pertinent to a variety of professional careers in the private and public sectors. Students are encouraged to develop a theoretical understanding of their chosen disciplines to enable them to understand current developments in society and the workplace, and to adapt and respond appropriately to future developments as they occur.
In addition, the program is designed to enhance a number of generic skills highly valued by employers and important for the development of the individual such as self-awareness, presentation and communication skills, and skills for the maintenance of learning and knowledge.
Units will be delivered at the Hawthorn and Prahran campuses. Attendance is required at both campuses.
For further information on our design double degrees please visit: http://www.swinburne.edu.au/design/courses/business-design-course.html
Course structure
The Bachelor of Design (Industrial Design)/Bachelor of Business double degree requires students to successfully complete 400 credit points of approved units of study equivalent to four years of full-time study, with an optional and additional year of Industry-Based Learning (IBL)* normally taken after three years of study. Students must complete a minimum of 100 credit points with the Faculty of Design and 100 credit points with the Faculty of Higher Education to be awarded the double degree.
The program operates under a student workload model based on 100 credit points for a full-time academic year. Usually, four units of study are taken per semester, each unit having a value of 12.5 credit points.
Students will normally be enrolled in a Recommended Study Sequence, depending on their choice of major study in the business program, and must successfully complete a minimum of 400 credit points. In all cases, students must choose units from study groups according to the following rules:
- Professional Business Major (16 units)
- Professional Design Major (16 units)
The program panel has the authority to approve additional elective studies for particular students. Such approvals will be advised to the Faculty of Design academic committee. Although there may be constraints relating to timetabling, students undertaking a double-degree program will have considerable flexibility, given the interdisciplinary nature of program requirements at Hawthorn and timetable availability at Prahran.
Careers in the Curriculum (CIC)
In addition to the above, students must complete a compulsory unit of study HDD0009 Careers in the Curriculum to be awarded the degree. Careers in the Curriculum is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of your course and is compulsory for all undergraduate students who commence their course from 2007 onwards. Students studying CIC will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' career skills.
In addition to the above, students must complete a compulsory unit of study HDD0009 Careers in the Curriculum to be awarded the degree. Careers in the Curriculum is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of your course and is compulsory for all undergraduate students who commence their course from 2007 onwards. Students studying CIC will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' career skills.
Final Year Experience - Major Projects
As part of the Swinburne Model for Professional Learning, all incoming undergraduates from 2007 will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternative study sequences to be undertaken.
As part of the Swinburne Model for Professional Learning, all incoming undergraduates from 2007 will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternative study sequences to be undertaken.
Winter and Summer Term
The Faculty of Design is offering optional six-week Winter and Summer terms allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option.
The Faculty of Design is offering optional six-week Winter and Summer terms allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option.
* Please note that IBL is not available to international students. International student visa holders are required to study full time.
Units of study
Note: some Business units require prerequisite units be undertaken. Units of study for this double degree are delivered at the Hawthorn and Prahran campuses. Attendance at both campuses is required.
For students commencing from 2010 on:
Professional Design Major Units
HDC001 20th Century Design
Methods of Investigation (HDC002)
HDC003 Design Studio
HDC004 Digital Design
HD3D003 Product Design Studio 1
HD3D004 Product Communication
(changing to HD3D007 Product Design Studio 2 in 2011)
HDIND121 Industrial Design Studio - Ergonomic Interaction
(changing to HD3D008 Product CAD in 2011)
HDIND221 Industrial Design Studio - Sustainable Environment
HDIND222 Processes Technology
HDC005 Contemporary Design Issues
HDIND311 Manufacturing Technology
HDIND211 Industrial Design Studio - Changing Patterns
HDIND321 Industrial Design Studio - Professional Practice
HDIND322 Manufacturing Communication
HDD0009 Careers in the Curriculum
HDC001 20th Century Design
Methods of Investigation (HDC002)
HDC003 Design Studio
HDC004 Digital Design
HD3D003 Product Design Studio 1
HD3D004 Product Communication
(changing to HD3D007 Product Design Studio 2 in 2011)
HDIND121 Industrial Design Studio - Ergonomic Interaction
(changing to HD3D008 Product CAD in 2011)
HDIND221 Industrial Design Studio - Sustainable Environment
HDIND222 Processes Technology
HDC005 Contemporary Design Issues
HDIND311 Manufacturing Technology
HDIND211 Industrial Design Studio - Changing Patterns
HDIND321 Industrial Design Studio - Professional Practice
HDIND322 Manufacturing Communication
HDD0009 Careers in the Curriculum
Business Majors All Business Majors are taught at the Hawthorn campus.
A Business Professional Major can be chosen from Accounting, Advertising, Business Analysis, Finance, Human Resource Management, Management, Marketing, Business Public Relations and Tourism Management. Further details on Business Majors not listed below can be obtained from the Faculty office or on the Faculty website.
Marketing Professional Major
LBM100 Marketing Concepts
LCR102 Foundations of Statistics
LTE100 Introduction to Management
LBC100 Accounting 1
LBL201 Marketing Law
LPR100 Professional Communication Practice
LBE100 Microeconomics
Second Capstone Project Unit LBM200 Marketing Behaviour
LBM305 International Marketing
LBM100 Marketing Concepts
LCR102 Foundations of Statistics
LTE100 Introduction to Management
LBC100 Accounting 1
LBL201 Marketing Law
LPR100 Professional Communication Practice
LBE100 Microeconomics
Second Capstone Project Unit LBM200 Marketing Behaviour
LBM305 International Marketing
LBM204 Integrated Marketing Communications
LBM206 Services Marketing
LBM307 Strategic Business Research
LBM207 Product Management
LSQ201 Survey Research Methods
LBM333 Strategic Marketing Planning Project
LBM206 Services Marketing
LBM307 Strategic Business Research
LBM207 Product Management
LSQ201 Survey Research Methods
LBM333 Strategic Marketing Planning Project
Management Professional Major
LTE100 Introduction to Management
LTE100 Introduction to Management
LBC100 Accounting 1
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBL100 Introduction to Commercial Law
LEB111 Foundations of Business Systems and eCommerce
LBC208 Corporate Finance
Second Capstone Project Unit LTE200 Organisations and Management
LTE203 Managing Diversity in Organisations
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBL100 Introduction to Commercial Law
LEB111 Foundations of Business Systems and eCommerce
LBC208 Corporate Finance
Second Capstone Project Unit LTE200 Organisations and Management
LTE203 Managing Diversity in Organisations
LTE202 Organisational Behaviour
LTE307 Strategic Management
LTE302 Leadership and Management
LTE305 Organisational Learning and Design
LBC202 Management Accounting
LTE330 Sustainable Organisation Change Project
Public Relations Professional Major
LPR100 Professional Communication Practice
LBM100 Marketing Concepts
LTE100 Introduction to Management
LBL100 Introduction to Commercial Law
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBC100 Accounting 1
Capstone Project Unit LPR200 Public Relations Theory and Practice
LTE307 Strategic Management
LTE302 Leadership and Management
LTE305 Organisational Learning and Design
LBC202 Management Accounting
LTE330 Sustainable Organisation Change Project
Public Relations Professional Major
LPR100 Professional Communication Practice
LBM100 Marketing Concepts
LTE100 Introduction to Management
LBL100 Introduction to Commercial Law
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBC100 Accounting 1
Capstone Project Unit LPR200 Public Relations Theory and Practice
Graduate outcomes
Aims and objectives
The Bachelor of Design/Bachelor of Business seeks to combine the two areas as a way of mapping out the emerging discipline of design management. This discipline would attempt to draw on the thoroughness, linearity and organisational structure of a business education and combine it with skills in creative problem solving, user-experience and an understanding of the end-user. Such a discipline-base would be applicable to large and small-scale companies and would set graduates of the program into a new and expanding field of business and design. The course will equip students with the skills, knowledge and key theoretical insights required to work effectively within a broad range of contemporary business and design environments.
Through the program’s strong links with industry, graduates are well placed to seek employment in a wide variety of areas in the communication design industry.
Career opportunities
The course seeks to blend design, business and public relations disciplines in new and innovative ways to produce highly desirable business graduates who will bring a new approach to business and organisational structures.
Graduates are equipped for careers in design or business consultancy and in the furniture, automotive, sporting equipment, medical equipment, environmental design, manufacturing and associated industries, or in the student's chosen area of major business study.
Professional recognition
On completion of this qualification students may be eligible to become an Associate Member of the Design Institute of Australia (DIA).
Graduate attributes
The Bachelor of Design/Bachelor of Business combinations seeks to produce graduates who will have well-developed attributes that will equip them for their early career and life. Specifically graduates will potentially be:
- entrepreneurial in contributing to innovation and development within their business, workplace, or community
- capable in their chosen professional, vocational or study areas
- able to operate effectively in work and community situations
- adaptable and able to manage change
- aware of environments in which they will be contributing
Consistent with Swinburne’s aim to develop graduate attributes, the Faculty of Higher Education and Faculty of Design will ensure that the body of knowledge and technology imparted in the program is relevant to immediate and potential employment opportunities by:
- developing self confidence through a range of structured learning experiences aimed at exploring subject areas and including the development of life-long learning skills
- developing analytical skills and creativeness
- providing an understanding of the conventional ways of seeking answers to particular problems, including use of library and other reference sources such as electronic information sources, including the internet
- introducing and developing multi-disciplinary applied research skills
- developing both written and oral communication skills
- developing individual and collaborative teamwork capacities
- developing perspective and general knowledge by a study of a variety of disciplines and of their relationship to one another, forming an integrated, holistic understanding of professional communications
- developing an ability and willingness to adapt to change, given the turbulent, competitive and volatile nature of many businesses
- developing a broad understanding of the business and social environment, and especially its global and complex nature
- developing skills and attitudes conducive to life-long learning
Course experience
Industry learning
Industry-Based Learning is an optional program in which students are placed in paid, supervised employment relevant to their studies, as part of their degree. Industry-Based Learning gives students practical experience to add to their academic studies, and is a proven advantage in the graduate job market. All Industry-Based Learning placements are subject to availability of places. For further information visit: www.swinburne.edu.au/spl/ibl
Due to government regulation, the optional year of Industry-Based Learning is not available to international students.
Swinburne Abroad
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.Entry requirements
ATAR
65.25
2012 Round 1 Cleary-In ENTER (CSP)
You can also look at entering this course via pathways from one of our UniLink or TAFE courses.
Entry requirements
Successful completion of an appropriate Victorian Year 12 or its equivalent, such as an interstate or international Year 12 qualification.
2012 VCE Prerequisites: Units 3 and 4–a study score of at least 30 in English (ESL) or at least 25 in any other English and a study score of at least 20 in one of Visual Communication and Design, Studio Arts or Product Design & Technology.
Pathways
An advanced credit transfer system, known as the Pathways program, is in place at Swinburne. Through Pathways, students with one or more of a wide range of post-secondary qualifications (both local and international) can gain entry into a course with advanced standing. Certain subject requirements must be met and an acceptable standard of results achieved in order to gain admission and for maximum credit to be granted. For further information refer to 'Swinburne Pathways: Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Credit transfer
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. Swinburne University of Technology enters into credit transfer agreements with overseas institutions from time to time. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://www.swinburne.edu.au/corporate/marketing/pathways//
Note: there are currently no arrangements in place with overseas institutions for this proposed qualification.
Recognition of Prior Learning (RPL)
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering Higher Education courses: http://www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
Apply
How to apply
Applications must be made through the Victorian Tertiary Admissions Centre (VTAC).
VTAC codes: 36011 (CSP) 36013 (Int. Fee)
For further information, visit the VTAC website at: www.vtac.edu.au
Applicants who wish for work experience to be considered should complete and submit a VTAC Personal History Online form.
This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case by case basis. Application forms can be downloaded from our How to Apply website.