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Bachelor of Design (Digital Media Design) / Bachelor of Business

This course has been discontinued - the information is provided for continuing students.

  • This information is for local students.
  • View course information for international students.
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Overview

ATAR
65.25
2012 Round 1 Cleary-In ATAR (CSP)
You can also look at entering this course via pathways from one of our UniLink or TAFE courses.
Note: No further offers are being made into this course for Semester 2, 2013 and for 2014.
This course aims to provide a broad range of skills necessary to introduce elements of design into a large field of business-related studies and vice versa. You will combine design thinking and digital media design skills with the principles of business and management. Choices for your business professional major include management, marketing and business public relations.
Information sessions
For further information on this course, please see the double degree design page at: http://www.swinburne.edu.au/design/courses/business-design-course.html
Duration4 years full-time or equivalent part-time. International student visa holders are required to study full time.
Campus and intakes  Calendar
Prahran -Semester 1
Study modeFull-time
Part-time (day)
Course codeDBDIG10
Fees
For information about Swinburne's fees visit the Fees website.

Career opportunities

Graduates are equipped with the skills, knowledge and key theoretical insights required to work effectively within a broad range of contemporary business and design environments. It seeks to blend design, business, and public relations disciplines in new and innovative ways to produce highly desirable business graduates who will bring a new approach to business and organisational structures.
Graduates may seek employment in design consultancies, design management,  information technology companies, design research, media and entertainment studios, advertising agencies, digital media design, web design, marketing, economics, human resources, public relations.
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Course in detail

On this page: course description, course structure and units of study.

Course description

This course replaces the Bachelor of Design (Multimedia Design)/Bachelor of Business from 2011. Current students who commenced before 2011 should refer to the previous course information.
The Bachelor of Design (Digital Media Design)/Bachelor of Business double degree offers students a broad range of design-specific skills combined with extensive skills in business and development, allowing students to introduce elements of design and the creative arts into a large field of business-related studies and vice versa.
The digital media design program prepares students to work with design for digital film production, the world wide web and computer interactive media. The study of time-based sequence design provides students with expertise in animation, 3D modelling, digital video, audio media, and communication design for electronic media. This core component of the double degree program trains students to be effective designers and communicators through a wide variety of digital media design-based projects, together with contextual and professional studies. 
The business stream provides students with skills and abilities pertinent to a variety of professional careers in the private and public sectors. Students are encouraged to develop a theoretical understanding of their chosen disciplines to enable them to understand current developments in society and the workplace, and to adapt and respond appropriately to future developments as they occur.
The program is designed to enhance a number of generic skills which are highly valued by employers and important for the development of the individual, such as self-awareness, presentation and communication skills, and skills for the maintenance of learning and knowledge.   
Please note: Units will be delivered at the Hawthorn and Prahran campuses. Students will be required to attend both campuses as part of their study.

Course structure

The Bachelor of Design (Digital Media Design)/Bachelor of Business double degree requires students to successfully complete 400 credit points of approved units of study equivalent to four years of full-time study, with an optional and additional year of Industry-Based Learning (IBL)* normally taken after three years of study. Students must complete a minimum of 100 credit points with the Faculty of Design and 100 credit points with the Faculty of Higher Education to be awarded the double degree.  
This program operates under a student workload model based on 100 credit points for a full-time academic year. Usually, four units of study are taken per semester, each unit having a value of 12.5 credit points.
Students will normally be enrolled in a Recommended Study Sequence, depending on their choice of major study in the business program, and must successfully complete a minimum of 400 credit points. In all cases, students must choose units from study groups according to the following rules:
  • Business Professional Major (16 units)
  • Design Professional Major (16 units)
The program panel has the authority to approve additional elective studies for particular students. Such approvals will be advised to the Faculty of Design academic committee. Although there may be constraints relating to timetabling, students undertaking a double-degree program will have considerable flexibility, given the interdisciplinary nature of program requirements at Hawthorn and timetable availability at Prahran.
Careers in the Curriculum (CIC)
In addition to the above, students must complete a compulsory unit of study HDD0009 Careers in the Curriculum to be awarded the degree. Careers in the Curriculum is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of your course and is compulsory for all undergraduate students who commence their course from 2007 onwards. Students studying CIC will not incur a HECS or fee debt for the unit as the cost will be met by the university as part of an initiative to enhance students' career skills.
Final Year Experience - Major Projects
As part of the Swinburne Model for Professional Learning, all incoming undergraduates from 2007 will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternative study sequences to be undertaken.
Winter and Summer Term
The Faculty of Design is offering optional six-week Winter and Summer terms allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option.
* Please note that IBL is not available to international students. International student visa holders are required to study full time.

Units of study

Note: some Business units require prerequisite units be undertaken. Units of study for this double degree are delivered at the Hawthorn and Prahran campuses. Attendance at both campuses is required.
Professional Major Design Units
HDC001 20th Century Design
Methods of Investigation (HDC002) 
HDC003 Design Studio 
HDC004 Digital Design 
HDMMD111 2D Animation
HDMMD112 Imaging for Narrative and Storyboards
HDMMD121 Interactive Design for Web Technology
HDMMD122 2D Character Animation
HDMMD211 Interactive Design for Games and Web Applications
HDMMD212 Digital Video Camera Techniques
HDMMD221 Typography for Screen and Motion
HDC005 Contemporary Design Issues  HDMMD311 Group Research Project
HDMMD312 Multimedia Design New Technologies
HDMMD321 Individual Research Project
HDMMD322 Multimedia Design: Advanced Technology
HDD0009 Careers in the Curriculum
Business Professional Majors
All Business Majors are taught at the Hawthorn campus.
A Business Professional Major can be chosen from Accounting, Advertising, Business Analysis, Finance, Human Resource Management, Management, Marketing, Public Relations and Tourism Management. Further details on Business Majors not listed below can be obtained from the Faculty office or on the Faculty website.
Marketing Professional Major
LBM100 Marketing Concepts
LCR102 Foundations of Statistics
LTE100 Introduction to Management
LBC100 Accounting 1
LBL201 Marketing Law
LPR100 Professional Communication Practice
LBE100 Microeconomics
Second Capstone Project Unit
LBM200 Marketing Behaviour
LBM305 International Marketing
LBM204 Integrated Marketing Communications
LBM206 Services Marketing
LBM307 Strategic Business Research
LBM207 Product Management
LSQ201 Survey Research Methods
LBM333 Strategic Marketing Planning Project
Management Professional Major
LTE100 Introduction to Management
LBC100 Accounting 1
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBL100 Introduction to Commercial Law
LEB111 Foundations of Business Systems and eCommerce
LBC208 Corporate Finance
Second Capstone Project Unit 
LTE200 Organisations and Management 
LTE203 Managing Diversity in Organisations
LTE202 Organisational Behaviour
LTE307 Strategic Management
LTE302 Leadership and Management
LTE305 Organisational Learning and Design
LBC202 Management Accounting
LTE330 Sustainable Organisation Change Project
Business Public Relations Professional Major
LPR100 Professional Communication Practice
LBM100 Marketing Concepts
LTE100 Introduction to Management
LBL100 Introduction to Commercial Law
LPR200 Public Relations Theory and Practice
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBC100 Accounting 1
Capstone Project Unit
LPR201 Public Relations Writing 
LPR202 Global Public Relations Practice
LPR302 Events Management
LPR303 Issues, Crisis and Risk Communication
LTE200 Organisations and Management
LBM204 Integrated Marketing Communications
LPR332 Public Relations Project and Campaign Planning
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Graduate outcomes

On this page: aims and objectives, career opportunities, professional recognition and graduate attributes.

Aims and objectives

A Bachelor of Design/Bachelor of Business double degree seeks to combine the two areas as a way of mapping out the emerging discipline of design management. The program aims to draw on the thoroughness, linearity and organisational structure of a business education and combine it with skills in creative problem-solving, user experience and an understanding of the end-user. Such a discipline base would be applicable to large and small-scale companies and would set graduates of the program into a new and expanding field of business and design. The course will equip students with the skills, knowledge and key theoretical insights required to work effectively within a broad range of contemporary business and design environments. 
Through the program’s strong links with industry, graduates are well placed to seek employment in a wide variety of areas in the digital media design industry.

Career opportunities

Graduates are equipped with the skills, knowledge and key theoretical insights required to work effectively within a broad range of contemporary business and design environments. It seeks to blend design, business, and public relations disciplines in new and innovative ways to produce highly desirable business graduates who will bring a new approach to business and organisational structures.
Graduates may seek employment in design consultancies, design management,  information technology companies, design research, media and entertainment studios, advertising agencies, digital media design, web design, marketing, economics, human resources, public relations.

Professional recognition

On completion of this qualification students may be eligible for membership of the Australian Graphic Design Association (AGDA), the Australasian Interactive Media Industry Association (AIMIA), and associate membership of the Design Institute of Australia (DIA).

Graduate attributes

The Bachelor of Design/Bachelor of Business combinations seeks to produce graduates who will have well-developed attributes that will equip them for their early career and life. Specifically graduates will potentially be:
  • entrepreneurial in contributing to innovation and development within their business, workplace, or community
  • capable in their chosen professional, vocational or study areas
  • able to operate effectively in work and community situations
  • adaptable and able to manage change
  • aware of environments in which they will be contributing
Consistent with Swinburne’s aim to develop graduate attributes, the Faculty of Higher Education and Faculty of Design will ensure that the body of knowledge and technology imparted in the program is relevant to immediate and potential employment opportunities by:
  • developing self confidence through a range of structured learning experiences aimed at exploring subject areas and including the development of life-long learning skills
  • developing analytical skills and creativity
  • providing an understanding of the conventional ways of seeking answers to particular problems, including use of library and other reference sources such as online and electronic information sources
  • introducing and developing multi-disciplinary applied research skills
  • developing both written and oral communication skills
  • developing individual and collaborative teamwork capacities
  • developing perspective and general knowledge by a study of a variety of disciplines and of their relationship to one another, forming an integrated, holistic understanding of professional communications
  • developing an ability and willingness to adapt to change, given the turbulent, competitive and volatile nature of many businesses
  • developing a broad understanding of the business and social environment, and especially its global and complex nature
  • developing skills and attitudes conducive to life-long learning
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Course experience

On this page: IBL (industry based learning) and Swinburne Abroad.

Industry learning

Industry-Based Learning is an optional program in which students are placed in paid, supervised employment relevant to their studies as part of their degree. Industry-Based Learning gives students practical experience to add to their academic studies. All Industry-Based Learning placements are subject to availability of places. For further information visit: www.swinburne.edu.au/spl/ibl

Due to government regulation, the optional year of Industry-Based Learning is not available to international students.

Swinburne Abroad

Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
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On this page: entry requirements, pathways, credit transfer and recognition of prior learning

Entry requirements

ATAR
65.25
2012 Round 1 Cleary-In ATAR (CSP)
You can also look at entering this course via pathways from one of our UniLink or TAFE courses.

Entry requirements

Successful completion of an appropriate Victorian Year 12 or its equivalent, such as an interstate or international Year 12 qualification. 
 
2012 VCE Prerequisites: Units 3 and 4–a study score of at least 30 in English (ESL) or at least 25 in any other English and a study score of at least 20 in one of Visual Communication and Design, Studio Arts or Product Design & Technology.

Pathways

An advanced credit transfer system, known as the Pathways program, is in place at Swinburne. Through Pathways, students with one or more of a wide range of post-secondary qualifications (both local and international) can gain entry into a course with advanced standing. Certain subject requirements must be met and an acceptable standard of results achieved in order to gain admission and for maximum credit to be granted. For further information refer to 'Swinburne Pathways: Credit Transfer Guide at: http://www.swinburne.edu.au/corporate/marketing/pathways//

Credit transfer

Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. Swinburne University of Technology enters into credit transfer agreements with overseas institutions from time to time. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://www.swinburne.edu.au/corporate/marketing/pathways//
 
Note: there are currently no arrangements in place with overseas institutions for this qualification.

Recognition of Prior Learning (RPL)

Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering Higher Education courses: http://www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
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Apply

On this page: how to apply, course fees, scholarships and find out more.

How to apply

Applications must be made through the Victorian Tertiary Admissions Centre (VTAC).
 
VTAC codes: 36011 (CSP) 36013 (Int. Fee)
 
For further information, visit the VTAC website at: www.vtac.edu.au
 
Applicants who wish work experience to be considered should complete and submit a VTAC Personal History Online form.
 
This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case by case basis. Application forms can be downloaded from our How to Apply website.

Course fees

For information about Swinburne's fees visit the Fees website.

Scholarships

For information about scholarships at Swinburne visit: www.swin.edu.au/scholarships

Find out more

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