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Bachelor of Communication (Advertising)

Undergraduate course

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  • View course information for international students.
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ATAR
70.20
2014 Round 1 Clearly-In ATAR (CSP)
You can also look at entering this course via pathways from one of our UniLink or TAFE courses.
Advertising has become so pervasive in the new media environment of the 21st century that people hardly ever stop to think about it. But how does advertising operate? Who creates all these promotional messages? How are they devised and directed to the people advertisers intend to influence? This major combines advertising design and theory to help you answer these questions and many more. 
Information sessions
For further information and registration details visit the Advice Night website.
Duration3 years full-time or equivalent part-time
Campus and intakes  Calendar
Hawthorn - Semester 1, Semester 2
Study modeFull-time
Part-time (day)
VTAC course codes3400235321 (CSP)
3400235323 (IFP)
Swinburne course codeBA-CMNADV (formerly L069ADV)
FeesStudent Contribution Band 1 (CSP)  Fee bands

Career opportunities

Advertising studies help prepare graduates for jobs in advertising, marketing and public relations. Advertising roles include:
  • Advertising co-ordinator
  • Advertising agency media assistant
  • Advertising executive
Additional work experience may lead to roles such as:
  • Advertising business development manager
  • Advertising account manager
  • Advertising agency project manager

On this page: course description, course structure, major specialisations and units of study.

Course description

Please note that from 2014 all units will be delivered from the Hawthorn campus.
You will learn about effective design and strategy, advertising development, implementation and evaluation, enabling you to design advertisements that will not only please clients but achieve the ultimate purpose of reaching your audience in the desired way. Through careful matching of practical projects with appropriate theory, in line with current professional standards and requirements, this major will help you build the vital knowledge and skills you need to succeed in the complex and creative world of advertising.
Students undertake a major in advertising and combine it with other studies to add depth to their degree.
Areas of study include:
  • Advertising issues - regulations, ethics and cultural considerations
  • Concept development and copywriting
  • Design
  • Marketing
  • Media planning and purchasing
  • Media, advertising, sport and society
  • Professional communication
  • Visual language 
Please note that many course codes have changed from 2014.

Course structure

All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight units normally constitute a full-time load and four units normally constitute a part-time load. 
Capstone units
Capstone units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs.
Careers in the Curriculum (CIC)
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.
CIC has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. It is a one semester compulsory unit usually undertaken in second year.
Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills.
Student workload
The Bachelor of Business programs operate under a student workload model based on eight units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (Winter and Summer Term have the same number of contact hours but compressed in time).

Major specialisations

Course structure
All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight units normally constitute a full-time load and four units normally constitute a part-time load.
The Professional Major (16 units) in the Bachelor of Communication (Advertising) is Advertising 2011.
Co-Majors (8 units)
Students may choose a co-major from any of those offered by Swinburne University of Technology; from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne co-majors website for more information.
Communication Co-Majors (8 units)
Public Relations 2010
Social Science Co-Majors (8 units)
Media Studies
Sociology
Other Co-Majors (8 units)
External Studies
Minor (Option) - 4 units - Design
Communication students have the option to complete a Minor in Communication Design or Digital Media Design offered by the Faculty of Health, Arts and Design. These minors complement the Communication Professional Major.
Upon completion of the Bachelor of Communication, students who selected a Design minor have the option of applying to the Faculty of Health, Arts and Design to complete a Bachelor of Design in the same area as their Design Minor (only). Students who complete an extra eight units of study from the relevant Bachelor of Design course will be eligible for the award.
For example, students who completed a minor in Digital Media Design and are accepted into, and complete, a further eight units from the Bachelor of Design (Digital Media Design) will be awarded this second qualification.
Likewise, students who completed a minor in Communications Design and are accepted into, and complete, a further eight units from the Bachelor of Design (Communication Design) will be awarded this second qualification. 
Minors - 4 units
Students may choose a minor from any of those offered by Swinburne University of Technology, from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors page for more information.
Communication Minors (4 units)
Media Communication 2010
Public Relations 2010

On this page: aims and objectives, career opportunities and graduate attributes.

Aims and objectives

Upon successful completion of the Bachelor of Communication (Advertising), students will be able to:
  • Demonstrate knowledge, conceptual understanding, technical skills and expertise in the field of Advertising
  • Formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of Advertising
  • Exercise initiative and judgment in planning, problem solving and decision making in professional practice and/or scholarship, alone and in collaboration with others
  • Demonstrate critical analysis, creativity and problem-solving in relation to a range of Advertising materials and processes
  • Recognise and reflect on social, cultural, legal and ethical issues relating to Advertising industries in local and international contexts
  • Apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of communication contexts and formats, using the English language
  • Reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
  • Apply research methodologies relevant to the broad field of communication, and in particular, Advertising, Marketing and Communications

Career opportunities

Advertising studies help prepare graduates for jobs in advertising, marketing and public relations. Advertising roles include:
  • Advertising co-ordinator
  • Advertising agency media assistant
  • Advertising executive
Additional work experience may lead to roles such as:
  • Advertising business development manager
  • Advertising account manager
  • Advertising agency project manager

Graduate attributes

Graduates may find work in agency or in-house roles that involve providing leadership and/or major input into advertising design and implementation. Employment may be found in marketing and public relations agencies and in the sales, marketing or communication departments of large organisations, or in roles working with human resources groups in organisations that regularly advertise for students or staff.
Graduates also have the opportunity to enrol in a Bachelor of Design with advanced standing. 

On this page: IBL (industry based learning) and Swinburne Abroad.

Industry learning

Industry-Based Learning (IBL) allows students to undertake paid work experience as part of their undergraduate degree providing professional skills and networking opportunities.

IBL is only available to domestic on-campus students. The IBL program is normally only available to those students who have received a Credit grade average (or better).

Swinburne Abroad

Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an external studies co-major or minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.

On this page: entry requirements, pathways, credit transfer and recognition of prior learning

ATAR
70.20
2014 Round 1 Clearly-In ATAR (CSP)
You can also look at entering this course via pathways from one of our UniLink or TAFE courses.

Entry requirements

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
 
VCE prerequisites: Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

Non-Year 12 entry
Completion or partial completion of an approved tertiary qualification (including Certificates, Diplomas, Advanced Diplomas, Associate Degrees and Degrees). Additional performance criteria and prerequisite requirements may also apply.
 
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.
 
Applicants without a formal qualification but with significant and relevant work experience will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
 
The university may determine selection criteria and restrictions, in respect of courses, to apply in addition to these entry requirements.

Pathways

TAFE students may be eligible to receive credit towards completing a degree. For further information refer to the Pathways website.

Credit transfer

Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. For further information refer to the Credit Transfer website.

Recognition of Prior Learning (RPL)

Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training.

On this page: how to apply, course fees, scholarships and find out more.

How to apply

Start of the year applications must be made through the Victorian Tertiary Admissions Centre (VTAC).

For further information, visit the VTAC website.
 
Applicants who have not already applied through VTAC can apply direct to the university by following the step-by-step process on our How to Apply websie.
 

This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case by case basis. Application forms can be downloaded from our How to Apply website.

VTAC course codes

3400235321 (CSP)
3400235323 (IFP)

Course fees

For information about Swinburne's fees, visit the Fees website.

Scholarships

For information about scholarships, visit the Scholarships website.