Bachelor of Arts (Digital Media)
This course has been discontinued - the information is provided for continuing students.
Overview
This course structure is for students commencing in 2010.
This course incorporates an all-inclusive approach to digital media production, emphasising practical skills and techniques including web development/programming, animation, digital video/audio, 3D modelling, DVD authoring and video game development. Students also learn the more theoretical areas of experience design, information architecture, multimedia technology and interactive narrative. Swinburne also offers an honours (fourth) year for this program.
You will become familiar with multimedia industry-standard applications and languages such as Photoshop, Flash, Premiere, Encore, After Effects, Audition, 3D Studio Max, HTML and php/MySQL.
This course is also offered to domestic students through the Vice-Chancellor's Scholarship Program. Successful applicants are awarded HECS waiver scholarships and will be funded for the duration of their course.
(International students holding a student visa are required to study full-time and cannot take this course part-time.)
| Duration | 3 years full-time or equivalent part-time. An optional and additional year of Industry Based Learning (IBL) may also be available to domestic students. | ||
Campus and intakes  |
| ||
| Study mode | Full-time Part-time (day) | ||
| Course code | N0515DIG | ||
| Fees | For information about Swinburne's fees visit: www.swinburne.edu.au/fees |
Course in detail
Course description
This course structure is for students commencing in 2010.
This course incorporates an all-inclusive approach to digital media production, emphasising practical skills and techniques including web development/programming, animation, digital video/audio, 3D modelling, DVD authoring and video game development. Students also learn the more theoretical areas of experience design, information architecture, multimedia technology and interactive narrative. Swinburne also offers an honours (fourth) year for this program.
You will become familiar with multimedia industry-standard applications and languages such as Photoshop, Flash, Premiere, Encore, After Effects, Audition, 3D Studio Max, HTML and php/MySQL.
This course is also offered to domestic students through the Vice-Chancellor's Scholarship Program. Successful applicants are awarded HECS waiver scholarships and will be funded for the duration of their course.
(International students holding a student visa are required to study full-time and cannot take this course part-time.)
Course structure
This course operates under a student workload model based on 100 credit points for a full-time academic year. One credit point is deemed to be equivalent to one hour of student work per week over a semester, whether in contact with staff or in private study. Four units of study will generally be taken each semester. The typical student's average weekly workload during a semester is therefore deemed to be 50 hours. Total student contact hours, including lectures, classes, tutorials, flexible learning and laboratory and field sessions will vary in different semesters, but will be less than 20 hours per week.
For the Bachelor of Arts (Digital Media) program students must complete 300 credit points, normally 24 units of 12.5 credit points each, comprising:
- Digital Media Professional Major, normally 16 units of 12.5 credit points each (200 credit points);
- one Co-Major (8 units) or two minors (4 units each).
Additionally the following rules apply.
- At enrolment, students will be provided with recommended combinations of Faculty Majors, Co-Majors or Minors. Any other combinations a student proposes will be subject to approval by the Faculty.
- The non-credit unit HAC0001 Careers in the Curriculum is compulsory.
- Two Major Project units must be completed as part of the major studies sequence.
- The same unit cannot be counted more than once. Where there are overlaps in Majors, Co-Majors or Minors, the 300 credit points of study must be made up in the first instance by a Minor where 50 credit points is required, otherwise by free electives or Options Plus units.
- Students will normally not be permitted to successfully complete more than 26 units (325cps).
- Students may only enrol in two Majors, where both Majors have sufficient unit overlap to enable both to be completed within a total 300 credit-points of study.
- Professional Major Co-ordinators have the authority to approve alternative units if required for students to complete in a timely fashion. To be noted at Faculty Academic Committee.
Careers in the Curriculum (CIC) (HAC0001)
Students must complete this compulsory unit of study to be awarded the degree. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of their course and is compulsory for all undergraduate students. Students studying CIC will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' career skills.
Students must complete this compulsory unit of study to be awarded the degree. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of their course and is compulsory for all undergraduate students. Students studying CIC will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' career skills.
Final Year Experience - Major Projects
As part of the Swinburne Model for Professional Learning, all incoming undergraduates will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternate study sequences to be undertaken.
As part of the Swinburne Model for Professional Learning, all incoming undergraduates will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternate study sequences to be undertaken.
Winter and Summer Term
This program also provides opportunities to undertake study in an optional six-week Winter and Summer term allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option.
This program also provides opportunities to undertake study in an optional six-week Winter and Summer term allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option.
Elective Plus Minors
Electives Plus combinations provide Swinburne degree students with options to broaden their career skills and strengthen their employability by undertaking specially selected groups of units from outside their degree discipline.
Electives Plus combinations provide Swinburne degree students with options to broaden their career skills and strengthen their employability by undertaking specially selected groups of units from outside their degree discipline.
For further information visit the Elective Plus website: http://www.swinburne.edu.au/hed/professionallearning/electivesplus.html. Electives Plus Minors are available in all Swinburne degree programs subject to timetabling constraints, with the exception of double degree programs, specialist double major degrees, and where entry has been approved with advanced standing.
Options Plus
Students will have access to a small set of approved individual 'Options Plus' units of study which provide either a distinctive learning experience or targeted study support. This could include optional study tours, an Intercultural Communications unit, and an ‘introduction to undergraduate research’ unit. In some cases, students may be advised or directed to take specially targeted Options Plus units, for example the Analysing and Writing English unit to be offered for credit in Winter Term for NESB students.
Students will have access to a small set of approved individual 'Options Plus' units of study which provide either a distinctive learning experience or targeted study support. This could include optional study tours, an Intercultural Communications unit, and an ‘introduction to undergraduate research’ unit. In some cases, students may be advised or directed to take specially targeted Options Plus units, for example the Analysing and Writing English unit to be offered for credit in Winter Term for NESB students.
Students undertaking a full 300 credit point program are allowed to substitute at least one Options Plus unit for one existing unit within their Co-Major – but not in their Professional Major. They will be advised by their Faculty on which unit(s) of the Co-Major. In the case of students who enter with significant levels of advanced standing and whose program is therefore composed only of a Professional Major, the Faculty may approve a substitution, or else require the students to undertake the Options Plus unit in addition to their Major studies.
(International students holding a student visa are required to study full-time and cannot take this course part-time.)
Major specialisations
Professional Majors A Professional Major (200 credit points or 16 units of study) in Arts is designed to provide students with appropriate breadth and depth of knowledge in a particular field of study and provide suitable preparation for professional graduate employment. It may be based on a single, recognised discipline, or it may be inter-disciplinary in character.
Study areas in the Digital Media Professional Major include 3D animation, animation software, audio and video production, and web design.
Co-Majors
A Co-Major (100 credit points or 8 units of study) is a sequence of study focused on a specific discipline and is normally self-contained, in that it includes any requisite foundation studies. Where a student has studied a Co-Major they are not normally eligible to apply to graduate with the associated tagged degree outcome.
Co-Majors available in the Bachelor of Arts program include:
Communications Co-Major - 2010
Cultural Studies Co-Major - 2010
Games and Interactivity Co-Major - 2010
Journalism Co-Major - 2010
Media Co-Major - 2010
Philosophy and Cultural Inquiry Co-Major - 2010
Politics and Public Policy Co-Major - 2010
Psychology Co-Major - 2010
Sociology Co-Major - 2010
Sustainability Management Co-Major - 2010
Communications Co-Major - 2010
Cultural Studies Co-Major - 2010
Games and Interactivity Co-Major - 2010
Journalism Co-Major - 2010
Media Co-Major - 2010
Philosophy and Cultural Inquiry Co-Major - 2010
Politics and Public Policy Co-Major - 2010
Psychology Co-Major - 2010
Sociology Co-Major - 2010
Sustainability Management Co-Major - 2010
Co-majors can be taken from any discipline across the university, timetabling permitting. For details visit: http://www.swinburne.edu.au/hed/flexible-degree-structure/co-majors-2010.html
Minors
A Minor (50 credit points or 4 units of study) is a set of units. Credit cannot be given for any minor which contains more than 2 units of study in common with any other minor, co-major or professional major a student is undertaking.
A Minor (50 credit points or 4 units of study) is a set of units. Credit cannot be given for any minor which contains more than 2 units of study in common with any other minor, co-major or professional major a student is undertaking.
Minors available in the Bachelor of Arts program include:
Arts Minor - 2010
Communications Minor - 2010
Cultural Studies Minor - 2010
Games and Interactivity Minor - 2010
Journalism Minor - 2010
Media Minor - 2010
Philosophy and Cultural Inquiry Minors - 2010
Politics and Public Policy Minor - 2010
Psychology (Arts and Social Science) Minor - 2010
Sociology Minor - 2010
Statistics - 2011
Sustainability Management Minor - 2010
Arts Minor - 2010
Communications Minor - 2010
Cultural Studies Minor - 2010
Games and Interactivity Minor - 2010
Journalism Minor - 2010
Media Minor - 2010
Philosophy and Cultural Inquiry Minors - 2010
Politics and Public Policy Minor - 2010
Psychology (Arts and Social Science) Minor - 2010
Sociology Minor - 2010
Statistics - 2011
Sustainability Management Minor - 2010
Minors can be taken from any discipline across the university, timetabling permitting. For details visit: http://www.swinburne.edu.au/hed/flexible-degree-structure/minors-2010.html
Units of study
Digital Media Professional Major
HAC113 Professional Communication Practice
HET332 Interactive Multimedia
HET113 The Internet and World Wide Web 1 *
HET215 Multimedia Applications
HET213 User Experience Design (recoded as HAD213 User Experience Design)
HET222 Digital Video and Audio (recoded as HAD122 Digital Video and Audio)
HAC103 Writing Fiction (replaces HET236 Writing for Interactive Narratives from 2011 - recoded as HAGM203 Writing for Interactive Narratives)
HET238 3D Modelling (recoded as HAGM238 3D Modelling)
HET401 Multimedia Project 1 (recoded as HAD301 Digital Media Project 1)
HET324 Media Theory, DVD and Compositing (recoded as HAD240 Digital Narratives
HET120 Interactive Games Structures (recoded as HAGM100 Interactive Games Structures)
HET123 The Internet and World Wide Web 2 ** or Elective (choose from HDC004 Digital Design, HAC213 Intercultural Communications or HBM110N Fundamentals of Marketing)
HET402 Multimedia Project 2 (recoded as HAD302 Digital Media Project 2)
HET325 Principles of Game Design (recoded as HAGM101 Principles of Game Design)
HET217 Business of Games *** or Elective (choose from HDC004 Digital Design, HAC213 Intercultural Communications or HBM110N Fundamentals of Marketing)
HET407 Multimedia Technology (recoded as HAD307 Multimedia Technology)
HET332 Interactive Multimedia
HET113 The Internet and World Wide Web 1 *
HET215 Multimedia Applications
HET213 User Experience Design (recoded as HAD213 User Experience Design)
HET222 Digital Video and Audio (recoded as HAD122 Digital Video and Audio)
HAC103 Writing Fiction (replaces HET236 Writing for Interactive Narratives from 2011 - recoded as HAGM203 Writing for Interactive Narratives)
HET238 3D Modelling (recoded as HAGM238 3D Modelling)
HET401 Multimedia Project 1 (recoded as HAD301 Digital Media Project 1)
HET324 Media Theory, DVD and Compositing (recoded as HAD240 Digital Narratives
HET120 Interactive Games Structures (recoded as HAGM100 Interactive Games Structures)
HET123 The Internet and World Wide Web 2 ** or Elective (choose from HDC004 Digital Design, HAC213 Intercultural Communications or HBM110N Fundamentals of Marketing)
HET402 Multimedia Project 2 (recoded as HAD302 Digital Media Project 2)
HET325 Principles of Game Design (recoded as HAGM101 Principles of Game Design)
HET217 Business of Games *** or Elective (choose from HDC004 Digital Design, HAC213 Intercultural Communications or HBM110N Fundamentals of Marketing)
HET407 Multimedia Technology (recoded as HAD307 Multimedia Technology)
* This unit was replaced by HIT1091 Web Development
** This unit was replaced by HIT3323 Web Programming
*** This unit was replaced by HAM220 Business of Media
** This unit was replaced by HIT3323 Web Programming
*** This unit was replaced by HAM220 Business of Media
Graduate outcomes
Aims and objectives
The Bachelor of Arts (Digital Media) aims to produce graduates with a broad range of multimedia production skills plus a thorough understanding of how multimedia and the Internet is revolutionising the way business is being conducted, in particular how the practice of marketing is changing in response to commercialisation of the World Wide Web.
A graduate of the Bachelor of Arts (Digital Media) should:
- have a sound and broad knowledge of the design of multimedia applications and an appreciation of the various skills required;
- have skills in the application of learning and instructional design principles to structured multimedia applications;
- have the ability to function effectively as an individual and in project teams, whether as manager, leader or team member;
- have the communication and management skills required to successfully manage multimedia development projects;
- be prepared for the rapidly evolving multimedia industry by developing their life-long learning skills and flexibility of mind;
- have a thorough understanding of the way end-to-end enterprise-wide technologies are changing the way business is conducted;
- have the means to participate in and understand the development of sophisticated methods of customer data management, with corresponding improvements in business efficiency and potential customer satisfaction;
- have an understanding of the changing face of multimedia, in relation to both acceleration in the use and development of technology, and its impact on society.
Career opportunities
You will be equipped for careers in web development, video production, 3D modelling, information architecture, CD/DVD production, and multimedia project management.
Professional recognition
Students and graduates will be eligible for membership of the Australasian Interactive Media Industry Association (AIMIA).Graduate attributes
Swinburne intends that its teaching programs assist all its graduates to be:
- capable in their chosen professional, vocational or study areas;
- entrepreneurial in contributing to innovation and development within their business, workplace or community;
- effective and ethical in work and community situations;
- adaptable and manage change;
- aware of local and international environments in which they will be contributing (such as sociocultural, economic, natural).
Course experience
Industry learning
Industry-Based Learning (IBL) is an optional program in which students are placed in paid, supervised employment relevant to their studies as part of their degree. IBL gives you practical experience to add to your academic studies and is aimed at increasing a your employability upon graduation. All IBL placements are subject to availability of places. For further information visit: www.swinburne.edu.au/lss/ibl
(IBL is not available to international students.)
Honours
Outstanding Bachelor of Arts students have the option of undertaking a specialised additional year of study, graduating with a Bachelor of Arts (Honours) degree. Honours provides students with an opportunity to enhance their research ability and permits further studies and specialisation in their major discipline. It also leads to a wide range of job opportunities and gives students a market edge. The honours year is offered in the areas of Industry and Community Studies, Psychology, Social Science, Culture, Nature Civilisation, Languages, Media and Multimedia. Please see the entry for the Bachelor of Arts (Honours) for details.Swinburne Abroad
Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.Entry requirements
ATAR
71.10
2011 Round 1 Clearly-In ATAR (CSP)Entry requirements
Successful completion of an appropriate Victorian Year 12 or its equivalent, such as an interstate or international Year 12 qualification.2012 VCE prerequisites: Units 3 and 4 – a study score of at least 20 in English (any).
Extra requirements: Some applicants must sit the STAT Multiple Choice test if they are one of the applicants outlined under STAT at www.swinburne.edu.au/vtac or on the Swinburne information pages in the VTAC guide.
All non year 12 students (NONY12) should refer to the VTAC website for further infomation.
Credit transfer
Applicants with prior tertiary studies that satisfy part of the academic requirements of this course may be granted ‘credit’ and/or entry into the course with ‘advanced standing’. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to ‘Swinburne Pathways: Credit Transfer Guide’ at: http://www.swinburne.edu.au/corporate/marketing/pathways//Recognition of Prior Learning (RPL)
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Further details for students considering Higher Education courses: http://www.swin.edu.au/corporate/registrar/ppd/files/stuinf.htm
Apply
How to apply
Applications must be made through the Victorian Tertiary Admissions Centre (VTAC).
VTAC code: 34271 (CSP), 34273 (Int. Fee)
For further information, visit the VTAC website.
Part-time study is also available to Australian citizens and holders of Australian residency.
This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case by case basis. Application forms can be downloaded from our How to Apply website.
VTAC code: 34271 (CSP), 34273 (Int. Fee)
For further information, visit the VTAC website.
Part-time study is also available to Australian citizens and holders of Australian residency.
Applicants who have not already applied through VTAC can apply direct to the university by following the step-by-step process on our How to Apply page.
This course is available for mid-year intake. Applications are made directly to Swinburne and will be taken on a case by case basis. Application forms can be downloaded from our How to Apply website.