Advanced Diploma of Marketing
- This information is for local students.
- View course information for international students.
Am I a You are a local student if:
you are an Australian citizen, or
you are a New Zealand citizen (excluding TAFE courses), or
you are an Australian permanent resident.
You are an international student if:
you are not an Australian citizen, and
you are not a New Zealand citizen (excluding TAFE courses), and
you are not an Australian permanent resident.local or an international student?
|Duration||18 months full-time|
|Campus and intakes|
For information about Swinburne's fees visit the Fees website.
- Certificate IV in Marketing
- Diploma of Marketing
- Diploma of Business
- Diploma of Business (Public Relations)
- Diploma of International Business
- Certificate IV in Business Sales
- Advanced Diploma of International Business
- Diploma of Management
- Certificate IV in Business
- Certificate IV in International Trade
Course in detail
Units of study
BSBCMM401A Make a presentation
BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for a specific markets
BSBMKG408B Conduct market research
BSBMKG414A Undertake marketing activities
BSBPRO401A Develop product knowledge
BSBREL401A Establish networks
BSBWRT401A Write complex documents
BSBMKG412A Conduct electronic marketing communications
BSBSLS403A Present a sales solution
BSBMKG501B Identify and evaluate marketing opportunities
BSBMKG502B Establish and adjust the marketing mix
BSBMKG506B Plan market research
BSBMKG507A Interpret market trends and developments
BSBMKG514A Implement and monitor marketing activities
BSBFIM501A Manage budgets and financial plans
BSBADV511A Evaluate and recommend advertising media options BSBADV512A Developing an advertising strategy and brief
Advanced Diploma competencies
BSBMKG603B Manage the marketing process
BSBMKG607B Manage market research
BSBMKG608A Develop organisational marketing objectives
BSBMKG609A Develop a marketing plan
BSBMKG605B Evaluate international marketing opportunities
BSBINM601A Manage knowledge and information
BSBCOM603B Plan and establish compliance management systems
BSBSUS501A Develop workplace policy and procedures for sustainability
Student testimonial - Samantha Molineux
Advanced Diploma of Business (Marketing)
As a marketing student I entered Swinburne’s Venture Cup competition for business planning. I knew it was a prestigious award that could open up a lot of doors for my skin care business, Lily Loves Pearl. The competition gave my business structure and made me accountable for meeting deadlines and following through on my strategies. I was thrilled when we won, and the $10,000 prize money was a great cash injection for the business that will go towards our advertising and promotional plan.
Lily Loves Pearl has been my passion for the past five years. I realised that there was a niche market in the skincare industry that was not being filled. There were no products that were 100% natural, used organic ingredients yet were effectual, smelt great, with a rapid absorption rate and gave measurable results. Now Lily Loves Pearl is an award winning business. It’s great to be associated with Swinburne, a university renowned for producing some of the world’s finest entrepreneurs.”
Entry requirementsSatisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age, or successful completion of the Diploma of Marketing.
Courses at Swinburne can provide an alternative entry option, or pathway, into further TAFE, undergraduate and postgraduate courses if you don’t meet the entry requirements. For example, successful completion of a Swinburne diploma or advanced diploma provides credits that can advance you to later stages of an undergraduate degree. Certificate level studies can also pathway through to higher level TAFE studies. Whatever your situation, pathways ensure you gain the maximum benefit for previous study – whether at Swinburne or another institution. For more information, please visit the Pathways website.
Applicants with prior tertiary studies that satisfy part of the academic requirements of a course may be granted 'credit' and/or entry to the course with 'advanced standing'. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to the Credit Transfer website.
Recognition of Prior Learning (RPL)
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. To learn more about RPL and how to apply, please visit the RPL website.
How to apply
For information about scholarships at Swinburne visit the Scholarships website.