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Advanced Diploma of Marketing

TAFE course

  • This information is for local students.
  • View course information for international students.
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Overview

Students will be introduced to marketing concepts, market segmentation and consumer behaviour while developing an understanding of law, networking, financial management and communications. Specialised areas of study include marketing management, strategic marketing, market research and advertising strategy.
Students will also have the opportunity to participate in the Experience India study tour in the final stage of the program.
(Students holding an international student visa are required to study full-time and on campus.)
Duration18 months full-time
Campus and intakes  Calendar
Hawthorn -Term 2
Study modeFull-time
Course codeBBBSB60507
National codeBSB60507
Fees
For information about Swinburne's fees visit the Fees website.

Career opportunities

Graduates may find employment as a marketing officer, marketing research officer and management positions in these areas. Further studies may also be undertaken at degree or higher level.
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Course in detail

On this page: course description, course structure and units of study.

Course description

Students will be introduced to marketing concepts, market segmentation and consumer behaviour while developing an understanding of law, networking, financial management and communications. Specialised areas of study include marketing management, strategic marketing, market research and advertising strategy.
Students will also have the opportunity to participate in the Experience India study tour in the final stage of the program.
(Students holding an international student visa are required to study full-time and on campus.)

Course structure

The Advanced Diploma of Marketing incorporates the Certificate IV in Marketing and the Diploma of Marketing. Students must have successfully completed the lower levels before progressing on to the Advanced Diploma.

Units of study

Certificate IV competencies 
BSBCMM401A  Make a presentation
BSBMKG401B  Profile the market
BSBMKG402B  Analyse consumer behaviour for a specific markets
BSBMKG408B  Conduct market research
BSBMKG414A  Undertake marketing activities
BSBPRO401A  Develop product knowledge
BSBREL401A   Establish networks
BSBWRT401A  Write complex documents
BSBMKG412A  Conduct electronic marketing communications
BSBSLS403A   Present a sales solution
Diploma competencies
BSBMKG501B  Identify and evaluate marketing opportunities
BSBMKG502B  Establish and adjust the marketing mix
BSBMKG506B  Plan market research
BSBMKG507A  Interpret market trends and developments
BSBMKG514A  Implement and monitor marketing activities
BSBFIM501A    Manage budgets and financial plans
BSBADV511A   Evaluate and recommend advertising media options BSBADV512A   Developing an advertising strategy and brief

Advanced Diploma competencies
BSBMKG603B  Manage the marketing process
BSBMKG607B  Manage market research
BSBMKG608A  Develop organisational marketing objectives 
BSBMKG609A  Develop a marketing plan
BSBMKG605B  Evaluate international marketing opportunities
BSBINM601A    Manage knowledge and information
BSBCOM603B  Plan and establish compliance management systems
BSBSUS501A   Develop workplace policy and procedures for sustainability
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Graduate outcomes

On this page: career opportunities and professional recognition.

Career opportunities

Graduates may find employment as a marketing officer, marketing research officer and management positions in these areas. Further studies may also be undertaken at degree or higher level.

Professional recognition

On completion of the Advanced Diploma, graduates are eligible for membership of the Australian Marketing Institute (AMI).
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Course experience

Samantha Molineux

Student testimonial - Samantha Molineux

Advanced Diploma of Business (Marketing)

As a marketing student I entered Swinburne’s Venture Cup competition for business planning. I knew it was a prestigious award that could open up a lot of doors for my skin care business, Lily Loves Pearl. The competition gave my business structure and made me accountable for meeting deadlines and following through on my strategies. I was thrilled when we won, and the $10,000 prize money was a great cash injection for the business that will go towards our advertising and promotional plan.

Lily Loves Pearl has been my passion for the past five years. I realised that there was a niche market in the skincare industry that was not being filled. There were no products that were 100% natural, used organic ingredients yet were effectual, smelt great, with a rapid absorption rate and gave measurable results. Now Lily Loves Pearl is an award winning business. It’s great to be associated with Swinburne, a university renowned for producing some of the world’s finest entrepreneurs.”

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On this page: entry requirements, pathways, credit transfer and recognition of prior learning

Entry requirements

Entry requirements

Satisfactory completion of an appropriate Victorian Year 12 or its equivalent, or mature age, or successful completion of the Diploma of Marketing.

Pathways

Courses at Swinburne can provide an alternative entry option, or pathway, into further TAFE, undergraduate and postgraduate courses if you don’t meet the entry requirements. For example, successful completion of a Swinburne diploma or advanced diploma provides credits that can advance you to later stages of an undergraduate degree. Certificate level studies can also pathway through to higher level TAFE studies. Whatever your situation, pathways ensure you gain the maximum benefit for previous study – whether at Swinburne or another institution. For more information, please visit the Pathways website.

Credit transfer

Applicants with prior tertiary studies that satisfy part of the academic requirements of a course may be granted 'credit' and/or entry to the course with 'advanced standing'. University policies apply and applicants are assessed on a case-by-case basis. For further information refer to the Credit Transfer website.

Recognition of Prior Learning (RPL)

Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training. To learn more about RPL and how to apply, please visit the RPL website.

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Apply

On this page: how to apply, course fees, scholarships and find out more.

How to apply

Apply direct to Swinburne by following the step-by-step process on the How to Apply website

Full-time (Semester 1) applications can also be made through the Victorian Tertiary Admissions Centre (VTAC).

VTAC codes: 77261 (VGF), 77264 (Fee)

For further information, visit the VTAC website.

Course fees

For information about Swinburne's fees visit the Fees website.

Scholarships

For information about scholarships at Swinburne visit the Scholarships website.

Find out more

Submit an Online Enquiry 
Tel: 1300 275 794
Email: study@swinburne.edu.au

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